BigStep Technologies is a global B2B IT services and product engineering company helping clients build software, mobile apps, AI/ML solutions, and digital platforms.
We're looking for an experienced Fractional CMO to own and execute our marketing strategy on a part-time, ongoing basis.
This is a hands-on role — we want a strategist who can also roll up their sleeves, work directly with our founders and sales team, and drive measurable pipeline growth.
What You'll Do
You will own marketing end-to-end and partner closely with leadership to:
Build and execute a B2B demand generation engine (inbound + outbound + ABM) that delivers a predictable pipeline of qualified leads from our target ICPs in North America, the UK, and the Middle East.
Sharpen our brand and positioning — refine the BigStep narrative, value proposition, and messaging across services, industries, and buyer personas.
Lead content and SEO — define a content roadmap (blogs, case studies, whitepapers, thought-leadership), drive organic traffic, and improve domain authority and rankings on high-intent keywords.
Run performance marketing — plan, launch, and optimize LinkedIn, Google Ads, and other paid channels; own CPL, CAC, and ROAS targets.
Set up the marketing tech and analytics stack — HubSpot/CRM hygiene, attribution, dashboards, and reporting cadence with leadership.
Mentor and direct our in-house marketing executives, designers, and content writers; bring in trusted freelancers as needed.
Partner with sales/BD on enablement — collateral, decks, sequences, and outbound experiments.
Whom We're Looking For
10+ years in B2B marketing, with at least 3+ years in a CMO, VP Marketing, or Head of Marketing role.
Proven track record in marketing IT services, SaaS, or product engineering to mid-market and enterprise buyers.
Demand-gen expertise across LinkedIn, Google, SEO, content, and ABM — with case studies showing real pipeline and revenue impact.
Strong brand and positioning chops; can write/edit messaging that converts.
Comfortable with HubSpot (or similar), GA4, Search Console, SEMrush/Ahrefs, and reporting tools.
A doer, not just an advisor — you'll be running the engine, not handing off slides.
Excellent written and spoken English; experience working with global teams.
