Roles & Responsibilities:

We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights.

Your Will Be's:

Brand Strategy & Positioning

Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms
Define long-term brand vision aligned with business goals and product roadmap
Ensure consistency of brand communication across digital, offline, and retail channels

Social Media & Content Leadership

Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms)
Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments
Build scalable content frameworks that balance performance with brand storytelling
Oversee in-house teams and agency partners for content creation and execution

PR, Influencers & Brand Partnerships

Own PR strategy, including media relations, brand narratives, launches, and reputation management
Build and maintain strong relationships with media, creators, and cultural stakeholders
Drive influencer strategy aligned with brand positioning and GTM priorities
Lead collaborations and partnerships that elevate brand credibility and reach

GTM & Launch Excellence

Lead brand-led GTM strategy for new product launches and categories
Partner with Product, Growth, and Performance teams to create integrated launch plans
Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints
Track and optimize brand and launch performance metrics

The ideal Noisemaker

8-12 years of proven experience with post-graduate, managing all aspects of marketing.
Experience working with large budgets and finding the most effective and efficient ways to reach customers.
Strong understanding of Indian consumer culture, digital ecosystems, and creator economy
Track record of building distinctive brands and executing high-impact launches
Excellent storytelling, communication, and stakeholder management skills
Experience managing large teams and agencies
Data-driven mindset with a strong creative instinct
Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming

Noise

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