JOB TITLE: Trade Marketing, Gurugram
Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Knauf India could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.
We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.
Knauf India is proud to be part of the Knauf Group. We have a 17+ year heritage in GYPSUM manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Gurugram as Trade Marketing Expert.
Can you say ‘yes’?
Do you treat your colleagues with respect?
Do you always have the customer in mind?
Do you act with future generations in mind?
Do you like to seek out opportunities to grow and develop?
Do you have a proven track record of delivering results?
To contribute in business growth and to enable organization in becoming a preferred brand in India; through various innovative digital marketing initiatives which are aligned with business stakeholders.
What you’ll be doing:
1. Build & Own Trade Marketing Plan (Region wise); in sync with customer profile of Reseller & Contractor segments, product selling trends, organization’s growth expectation and marketing spend budget.
2. Drive business, the CPT way (C – Coverage, P – Penetration, T – Throughput)
3. Design & implement trade marketing strategies, which are aligned with sales & marketing objectives. Geographical coverage, channel network expansion & more product range selling (PPI & PRI) need to be at the centre of all initiatives.
4. Drive Demand Generation initiatives like in-shop meets, installer meets, in-shop branding, signages, POS material placement and promotional schemes (including LTS / FTS programs) etc. for each customer segment.
5. Explore & implement innovative ways of customer engagements like regional events, festivals, birthday & anniversary celebrations, Dealer meets & Contractor meets etc.
6. Drive Loyalty Programs e.g. Installer Loyalty Program, to facilitate secondary sales & build brand preference.
7. Create strong Installer’s network, who have been trained on Knauf products/ system solutions/ SOPs thru Upskilling programs.
8. Build customer segment wise database and utilize it for various brand & product campaigns.
9. Proactively communicate - new product developments, applications, PR activities etc. and build lasting relationships with the Resellers & Contracting segment customers.
10. Accurate & timely forecast of promotional material & giveaways, work with brand team for design/ content, work with sourcing team to procure and ensure seamless distribution to improve brand visibility in trade market.
11. Provide feedback to business leaders, product managers & brand/communication managers on our already rolled-out initiatives & on the need to roll out something new for business growth.
Track & Analyze distribution performance (CPT, PPI, PRI etc.) and usefulness of all trade initiatives taken.
What we’d love for you to have:
We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas – this is an added advantage:
1. 5 – 8 years of experience in trade marketing, managing distribution channel and indoor-outdoor brand campaigns.
2. Team player, Project management skills
3. Strong stakeholder management & influencing skills.
4. Working proficiency on MS office tools and data management
5. Good written & verbal communication skills
6. Customer focused attitude
7. Strategic thinking mindset
8. Analytical skills
9. Travelling appetite, across all tiers
We’ll provide:
• A competitive salary
• Benefits
What happens next?
We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within Seven working days.
