JOB TITLE: Product Marketing, Gurugram
Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Knauf India could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.
We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.
Knauf India is proud to be part of the Knauf Group. We have a 17+ year heritage in GYPSUM manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Gurugram as Product Marketing Expert.
Can you say ‘yes’?
Do you treat your colleagues with respect?
Do you always have the customer in mind?
Do you act with future generations in mind?
Do you like to seek out opportunities to grow and develop?
Do you have a proven track record of delivering results?
To contribute in business growth through different Product marketing activities which are aligned with business expectation and supporting stakeholders towards common goal of the organization.
What you’ll be doing:
Product Management
1. Range of products Local & Imported comprising Plasters, Metal Profiles, Access Panels, Spray Plastering Machines, Drywall Insulation, Raised Flooring System, Technical Boards Range & Solutions
2. New Products (once added)
3. Ensure Product wise Sales Volume increase, Contribution Margin Increase, Inventory Optimization etc.
4. Propagation of Value Propositions for products being handled in co-ordination with Brand & Communication Manager.
5. Business case preparation for all above products – Market research, market feedback, and market potential assessment.
6. Ensure full product marketing support to Sales & Specification Team for above product range in order to assist them in achievement of budget.
7. Maintain ROI on all activities.
Communication:
1. Plan the marketing and communications strategies for different project sectors in co-ordination with Specification teams.
2. Visiting projects & market with Specification teams
3. Meeting key specifiers /decision makers
4. Plan and implement direct marketing initiatives towards mentioned product range in close coordination with Brand & Communications manager.
5. Relationship & Networking events organization in co-ordination with Brand & Communications Manager (Participation in Architect’s meets, Exhibitions, Seminars, online virtual events etc. catering to Specifiers
6. Initiate & Launch exhibition concept in India, Experience Centre in Metro Cities, Wall of Fame – Projects Reference Book & Coffee Table Book for Specifiers.
7. Product Presentations on designated products in meets and events.
What we’d love for you to have:
We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas – this is an added advantage:
1. Preferable master’s in business management with Marketing with 6-10 years of experience.
2. SAP & Excel – Important.
3. Experience in process driven premium Building Materials Organization preferably MNC (preferred industries – Construction & Building material industry) Good analytical & Presentation skills.
4. Proactive and confident attitude engaged personality.
5. Hands-on mentality and field experience
6. Mobility and willingness to travel.
7. Strategic Thinking
8. strong decision making
We’ll provide:
• A competitive salary
• Benefits
What happens next?
We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within Seven working days.
