About SJC
SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms. With significant reach and influence, SJC has proudly been recognized as one of Canada’s Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit www.stjoseph.com
About This Role
Toronto Life is looking for a Digital and Social Editor to work on the brand’s end-to-end digital presence—driving audience growth and shaping our editorial voice across platforms.
This is a hands-on role: equal parts strategist, editor and operator. You’ll manage the digital roadmap alongside day-to-day publishing across web, social and newsletters. You’ll also liaise with various departments in the company to achieve an integrated flow.
The Digital and Social Editor is responsible for defining how Toronto Life shows up online—what we cover, how we package it, and how we reach and grow our audience. In collaboration with the senior editorial team, you will contribute to the content strategy and execution across web, email, and social, using data to inform decisions.
Key Responsibilities
Digital Strategy & Editorial Leadership
- Help to lead Toronto Life’s digital content strategy across web, newsletters, and social
- Build and manage forward-looking content calendars that integrate editorial, print and commercial priorities
- Run audience review meetings and translate ideas into clear, actionable content plans
- Assign, edit and publish editorial content of varying length and focus for web
- Maintain a distinct, elevated and on-brand voice across all digital platforms
- Manage the homepage
- Edit and package stories for performance (headlines, decks, SEO, internal linking, recirculation)
- Monitor analytics to inform coverage decisions and content strategy
- Share regular performance insights and apply learnings to improve output
- Partner with product, SEO, and development teams to optimize site experience
Social Media & Audience Growth
- Oversee content calendars, publishing and platform-specific storytelling approaches
- Ideate, create, and/or approve social content (Reels, TikToks, Carousels, Stories)
- Collaborate on cover launches, tentpoles and real-time event coverage
Content Creation & Multiplatform Storytelling
- Contribute to and edit digital content across formats, including features, quick hits, and service-driven stories
- Translate print content into compelling digital packages
- Produce or oversee video and social-first storytelling formats
- Be comfortable appearing on camera or directing talent when needed
- Work with SJC’s in-house video team on new series and video franchise ideation and execution
Operations, Workflow & AI Integration
- Manage digital budgets
- Streamline editorial workflows across platforms, identifying efficiencies and reducing bottlenecks
- Integrate AI tools into content creation, packaging, analytics and workflow automation
Team Leadership & Development
- Manage freelancers and interns, fostering strong digital instincts and editorial judgment and providing clear feedback
- Collaborate with editorial, design, video and commercial teams
- Contribute to a culture of innovation, accountability and digital-first thinking
Brand Representation
- Represent Toronto Life at industry events and key cultural moments
- Build relationships with brands, PRs, creators, and industry stakeholders
- Contribute to broader brand initiatives, including print and experiential activations
Qualifications
- Five years of experience in digital editorial, social media, or content strategy
- Proven track record of driving audience growth and engagement across digital platforms
- Deep understanding of Toronto as a city—its people, places, history.
- Strong editorial judgment and advanced writing/editing skills across formats
- Expertise in SEO, analytics, and performance-driven content strategy
- Hands-on experience with CMS platforms, social scheduling tools, and newsletter systems
- Experience using data tools to inform decision-making
- Experience managing or mentoring junior staff
Nice to Have
- On-camera or video hosting experience
- Experience with commerce/affiliate content
- Familiarity with A/B testing and growth experimentation
- Existing relationships within Toronto media industry
If this sounds like you, we’d love to hear from you! Please include social links or a link to a portfolio in your application.
Why Join Us?
- Be part of a leading media brand with a strong presence in Canada and beyond.
- Work in a collaborative and innovative environment where creativity and initiative are valued
Benefits at SJC:
SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:
Health and Dental Benefits
- Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
- Scholarship program available for employees’ children.
- Exclusive employee subscription rates for SJC publications.
- A complimentary 1-year Toronto Life Insider membership.
- Discounted annual GoodLife membership.
- Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
- A Workplace Built for Everyone:
SJC Values
- Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
- Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
- Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
- Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
- Contribute to our community: We apply our resources and passions to make a difference – for people and our planet
Accommodations at SJC
SJC is proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive. We're committed to creating inclusive and barrier-free recruitment processes and work environments. If you're contacted for an interview and require any accommodations to ensure a fair and equitable experience, please let our Human Resources team know. We'll handle any information you share with complete confidentiality.
Inclusion at SJC
Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.
