Overview
Dental Marketing Coordinator
Cameo Dental Specialists
This role blends hands-on marketing execution with strategic growth leadership across multiple practices. You will serve as a key driver of patient growth by strengthening referral relationships, executing local marketing initiatives, and using data to guide decision-making.
Unlike traditional single-office marketing roles, this position supports five specialty practices, working closely with doctors, practice managers, and leadership to align marketing efforts with production goals and patient demand.
What Makes This Role Unique
- Direct impact on patient growth and provider schedules
- Exposure to multi-location strategy, not just single-office marketing
- Balance of strategy and execution
- Opportunity to work closely with clinical leaders and executive leadership
- Ownership of both referral growth and digital performance
About Us: At Cameo Dental Specialists, we are a leading integrated specialty dental group with five locations across the Chicago area. We are committed to delivering an exceptional patient experience through collaboration, clinical excellence, and strong partnerships with our referring providers.
Schedule: Full Time, Monday - Friday
Travel required between Chicagoland locations
Responsibilities
Referral Growth & Relationship Development
- Build and maintain strong relationships with general dentists and referral partners across the Chicago market
- Execute consistent outreach including office visits, events, and follow-up communication
- Identify and prioritize high-value, emerging, and at-risk referral partners
- Support doctors in strengthening key referral relationships through coordinated touchpoints
Marketing Strategy & Campaign Execution
- Develop and execute integrated marketing plans across all five locations
- Drive patient acquisition through referral marketing, digital channels, and local initiatives
- Coordinate and execute events such as lunch and learns, community outreach, and referral activations
- Ensure all locations have consistent, up-to-date, and brand-aligned marketing materials
Agency Management & Vendor Coordination
- Serve as the primary point of contact for external marketing agencies and vendors (PPC, SEO, website, creative)
- Manage agency performance, timelines, and deliverables to ensure alignment with business goals
- Review campaign performance and provide strategic direction to optimize results
- Partner with agencies on budget allocation, reporting, and ongoing improvements
Data Analysis, KPI Tracking & Reporting
- Track key metrics including referral trends, patient volume, and campaign performance
- Analyze data to identify growth opportunities and areas of concern
- Provide regular reporting and insights to doctors and leadership
- Adjust marketing strategies based on performance and business needs
Digital Presence, Social Media & Reputation Management
- Oversee accuracy and performance of Google Business Profiles, websites, and online listings
- Own and manage social media presence across locations, including content planning, posting, and engagement
- Coordinate with doctors and teams to capture content that reflects patient experience and clinical expertise
- Partner with agencies or internal resources to execute paid and organic social strategies
- Monitor and improve online reputation and patient reviews
Cross-Functional Collaboration
- Partner with Practice Managers and doctors to align marketing with scheduling and production goals
- Collaborate with operations and leadership to prioritize growth opportunities
- Support onboarding of new referral partners and maintain long-term engagement
Budget & Resource Management
- Assist in managing marketing budgets across locations
- Evaluate ROI on marketing initiatives and recommend optimizations
- Ensure effective allocation of resources to high-impact activities
Qualifications
Requirements:
- High School Dipolma or GED
- 3 to 5 years of experience in marketing, preferably in healthcare, dental, or field-based roles
Preferred Skills/Experience:
- Experience managing agencies or external marketing partners preferred
- Experience with social media management and content planning
- Strong understanding of digital marketing including Google Ads, SEO, and reputation management
- Proven ability to analyze data and translate insights into actionable strategies
- Excellent communication and relationship-building skills
- Highly organized with the ability to manage multiple locations and priorities
- Self-starter who can operate both strategically and tactically
We Offer
- Competitive compensation with performance-based incentives
- Benefits Package: Medical, Dental, Vision, 401K, Flexible Spending Accounts, Paid Time Off, Paid Holidays and much more!
Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices are proud to be Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
The salary range for this role is $25-$30 hourly. At Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices, we are committed to ensuring fair and equitable pay for all employees. We adhere to all applicable federal, state, and local laws regarding pay equity and non-discrimination. Our compensation practices are designed to ensure that employees are paid fairly based on their role, experience, performance, and contributions to the company, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We regularly review our compensation practices and conduct pay equity audits to identify and address any disparities. By fostering a culture of transparency and fairness, we aim to create an inclusive workplace where all employees feel valued and respected.
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