Why project44?

At project44, we believe in better.

We challenge the status quo because we know a better supply chain isn’t just possible; it’s essential. Better for our customers. Better for their business. Better for the world.

Our new AI-native LSP division.

For years, project44 made a clear strategic choice: focus on global shippers as our core customer. That focus worked. Our Shipper business is a category leader growing 20% year-over-year, and that strength is what makes the next chapter possible.

However, Shippers and LSPs are fundamentally different businesses. Shippers buy logistics software to support their core operations. Logistics Service Providers (freight forwarders, brokers, and 3PLs) sell logistics as their product. Their software is their competitive edge. They buy fast, build on APIs and agents, and reward teams that ship in weeks, not quarters.

This is why project44 created p44LSP.ai , a dedicated, AI-native division built to serve the LSP market with the focus, speed, and resources it deserves. It’s the scope and ownership of an AI startup, backed by the infrastructure of a $124M business: 259K carriers, billions of shipment outcomes, agents in production, and direct access to project44’s data graph, carrier network, and enterprise relationships, with the freedom to build a distinct brand, go-to-market motion, and culture tailored specifically to LSPs.

This is a small, hand-picked team operating primarily in Chicago, San Francisco, Bangalore and the EU. Flat org. Forward-deployed engineering. AI coding tools across the workflow. Agents as the product surface. Customers who pilot in weeks and tell you what they think directly.

The LSP market is moving fast. AI agent startups are growing 300%+ year-over-year, and seven of eight of them sell to LSPs. The agent buyer is here. We have the data position, the platform, the customers, and now the team to win the category. And we’re hiring the people who will build it with us.

About the Role

The Head of Marketing for LSP Division is a rare kind of leader: someone who operates strategically and executes individually. You will own everything, positioning, web presence, demand generation, marketing operations and you will build it from the ground up.

This is a ground-floor opportunity at a well-resourced, AI-native division with a defined market, a proven platform beneath it, and a leadership team that moves fast. You will set the strategy, execute the campaigns, shape the brand, write the copy, and report on what is working. You will leverage project44’s data platform and carrier network as your foundation and build the LSP-specific layer on top.

This role is for someone genuinely multi-skilled, AI-native in practice, and energized by the challenge of building something new in a market they understand.

What You’ll Own

Positioning and Messaging

Develop and own LSP Division core narrative, value proposition, and segment-specific messaging for freight forwarders, 3PLs, and brokers
Translate complex platform capabilities, carrier graph, agentic infrastructure, multi-modal coverage, developer SDK into crisp, credible copy that earns the trust of sophisticated logistics buyers
Partner with the Head of Sales, and product team to bring new capabilities to market with clarity and speed
Establish and maintain the brand voice and written standards for all LSP Division external communications; the brand is distinct from project44’s Shipper identity and should be built accordingly

Web and Digital Presence

Own the LSP Division web experience end to end: strategy, content, design direction, and ongoing optimization (lsp44.ai and related properties)
Build and manage landing pages, campaign assets, and digital properties with hands-on execution
Apply AEO (answer engine optimization) and SEO principles to drive organic visibility in a market increasingly shaped by AI-powered search, LSP buyers research and evaluate through APIs, developer communities, and peer networks

Demand Generation

Design and run campaigns across email, paid, content, and events to generate qualified pipeline for the LSP segment
Build account-based marketing motions targeting LSP Ops personas with sales cycles measured in weeks, not quarters
Leverage project44’s data platform and intent signals for targeting, personalization, and ABM
Own top-of-funnel metrics and pipeline contribution reporting; connect marketing activity to revenue outcomes clearly and credibly

Marketing Operations

Set up and maintain the marketing technology stack: CRM integration, attribution, lead routing, and reporting
Build dashboards that give the business clear, trusted visibility into what is driving growth
Maintain data hygiene and process discipline so the operation scales cleanly as the team grows

AI-Native Execution

Embed generative and agentic AI tools into the core of how the marketing function operates from research and content production to campaign execution and performance analysis
Build repeatable AI workflows that compound your output; evaluate AI-generated content critically before it reaches customers or the market
This is an AI-native organization. Marketing should lead by example on what that means in practice

What You’ll Need

7–10 years of B2B marketing experience with demonstrated range across product marketing, demand generation, and marketing operations
Genuinely AI-native: you use AI tools daily to accelerate research, content, campaign execution, and reporting and you build workflows, not just prompts
Exceptional writing ability: you produce crisp, specific copy that earns credibility without relying on adjectives, and you can write in a brand voice that is not your own
Data-driven by instinct: you know how to build a funnel, instrument it, and optimize based on what the numbers say
Hands-on with web: comfortable in a CMS, basic HTML/CSS, landing page builders, and design tools (Figma, Canva, or equivalent)
Experience with marketing automation and CRM platforms (HubSpot, Salesforce, or equivalent)
Proven ability to operate independently in an early-stage or startup environment—you do not need a team to get things done

What Will Make You Stand Out

Direct experience in the LSP, freight forwarding, or broader logistics technology market as a practitioner, operator, or close advisor
Background building a marketing function from zero in a founder-led or high-growth environment
Familiarity with API-led, developer-first, or infrastructure product marketing—where the buyer builds on the platform rather than using a UI
Experience with account-based marketing (ABM) motions in a mid-market B2B context where the buyer is an ops leader, not a procurement committee
Prior exposure to a spinout, carve-out, or new-venture launch within a larger company
Understanding of how logistics buyers, ops leaders, tech teams, and executives at freight forwarders and 3PLs evaluate and adopt new technology

What Success Looks Like in Year One

LSP Division has a distinct, credible market identity with messaging that freight forwarders and 3PLs recognize, respond to, and share with peers
The LSP Division web presence is live, converting, and consistently updated with content the market trusts
Pipeline from LSP-specific campaigns is measurable, growing quarter over quarter, and directly attributable to marketing activity
The marketing operations infrastructure is clean, instrumented, and trusted by sales and leadership
You are the essential marketing partner to the LSP Division leadership team, present in every go-to-market conversation, with a clear point of view on what the market needs to hear
The LSP Division brand is clearly differentiated from Shipper, purpose-built for the buyer who treats logistics as their product, not a cost center

Why LSP Division

This is not a marketing role inside a large company. It’s a marketing role at a well-resourced startup with a platform beneath it that no competitor can replicate. Here’s what that means in practice:

The scope and autonomy of a startup with the infrastructure of an established platform—259K carriers, billions of shipment outcomes, agents in production
A clearly defined market with genuine unmet need and a 12–24 month window to establish category position
A leadership team that moves at the speed of the segment—decisions in days, not quarters
Direct line to the General Manager and real influence over how the business is built
LSP Division is self-funding (FCF positive)—this is a resourced bet, not a skunkworks project
Run fast. Bet big. High growth. Low risk, startup motion, platform scale beneath you

In-Office Connection

We are looking for a leader who is enthusiastic about joining the LSP Division team on-site in Chicago four days a week. This role benefits from in-person partnership, faster decision-making, and close collaboration with the CRO, GM, and cross-functional leadership. We are building something from scratch—in-person proximity accelerates that work.

Diversity & Inclusion

We’re designing the future of how the world moves and is connected through global trade and supply chains. We can only build a world-class product and experience if our teams are as diverse as the communities we serve. LSP Division is an equal opportunity employer actively working to create a diverse and inclusive work environment.

If you share our values and our belief that logistics technology can be both a competitive edge and a force for better global commerce, we’d love to review your application.

For accommodations during the hiring process, please email recruiting@project44.com. Even if you don’t meet 100% of the qualifications listed, you should seriously consider applying.

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