About the role
As a Partner Marketing Manager at Anthropic, you will play a pivotal role in building and scaling our partner marketing initiatives with the world's leading cloud technology partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through strategic partnerships.
In this role, you will craft compelling joint value propositions, create executive-level marketing campaigns, and build scalable enablement programs that empower our partners to successfully position and sell Claude to enterprise customers. You'll be a key connector between Anthropic's partner organization and our marketing teams, ensuring seamless execution of high-impact programs that accelerate pipeline and revenue growth.
This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Anthropic and our partners.
Responsibilities
- Design and execute comprehensive go-to-market programs with our major cloud partners, AWS, Azure, and Google Cloud focusing on enterprise customer acquisition
- Develop joint marketing campaigns targeting C-suite and senior decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value
- Build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Claude
- Lead end-to-end campaign execution with partners, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
- Establish and manage joint business planning processes with key partners, including quarterly planning, campaign calendars, and success metrics
- Collaborate with partner sales teams to identify priority accounts and develop account-based marketing strategies that leverage partner relationships
- Create and maintain a partner marketing content library and resource center, ensuring partners have easy access to the latest materials and messaging
- Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
- Represent Anthropic at partner events, executive briefings, and industry conferences as needed
- Build scalable processes and playbooks that can be replicated across the partner ecosystem as we grow
You may be a good fit if you
- Have 10+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
- Have deep expertise building and executing partner marketing programs with cloud partners in a startup or scale-up environment - experience working for a late-stage, hypergrowth or pre-IPO technology company is required for this role
- Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives
- Are skilled at developing compelling joint value propositions that articulate clear business outcomes for enterprise customers
- Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations
- Excel at building trusted relationships with partner marketing and sales teams, establishing yourself as a strategic advisor
- Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality
- Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations
- Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
- Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
- Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
- Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
Strong candidates may also have
- Experience in the AI/ML industry or working with AI-powered products
- Background in B2B SaaS partner marketing, particularly in developer tools, data platforms, or enterprise software
- Experience with marketplace programs (AWS Marketplace, GCP Marketplace, Azure Marketplace)
- Proven track record launching and scaling new partner programs from the ground up
- Experience marketing to technical audiences as well as business decision-makers
- Understanding of enterprise AI use cases across different industries and functions
- Established relationships within the SaaS ISV or consulting partner ecosystem
- Experience with marketing automation platforms, CRM systems, and partner relationship management tools
- Track record of success in high-growth startup environments
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. If based in Seattle or New York, this role will require traveling to the San Francisco office once a month. Additionally, this role will also require up to 20% of the time for partner meetings and partner events.
Deadline to apply: None. Applications will be reviewed on a rolling basis
