About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
Anthropic is seeking a strategic Segment Marketing Lead to support the startup marketing strategy at Anthropic, partnering directly with leading VCs (Y Combinator, Lightspeed Ventures, Accel) to help AI-native startups and developers build with Claude. This is a 0-to-1 opportunity—you'll be our first dedicated startup segment marketer, building the strategy and program infrastructure from the ground up. You'll define how Anthropic engages with the fastest-growing segment in technology and become our face to the VC ecosystem, directly influencing how thousands of developers and founders approach AI development.
Responsibilities:
- Enable strategic VC partnerships that drive portfolio engagement—design and launch co-marketing programs with tier-1 VCs (YC, Lightspeed, Bessemer, and more)
- Stand up scaled ABM programs for high-value startup accounts—build tiered programs balancing personalization with scale, own full lifecycle from selection through conversion
- Create developer and founder engagement strategies that resonate with technical audiences—build content, community, and campaigns that earn respect (technical documentation, developer events, founder-to-founder programs, authentic community engagement)
- Design and execute targeted events and programs for VC portfolios - help create Demo Days, office hours, workshops, and facilitate founder dinners that provide genuine value
- Extend and adapt foundational product marketing messages into fully-developed, startup-specific campaign materials—including creating slides, email copy, technical content, and sales enablement materials with minimal guidance
- Define success metrics and drive continuous optimization—establish KPIs, build dashboards, conduct A/B testing, own pipeline contribution and conversion rates
- Partner closely with Venture Partnerships, Sales, Solutions, Product and manage both Field Marketing and Growth Marketing to drive integrated strategies
- Align with startup sales teams on account prioritization, goals, and engagement strategies
Key objectives:
- Build tight alignment with VC ecosystem and startup sales teams
- Scale pipeline generation within AI-native startup segment
- Establish Anthropic as the AI partner of choice for high-growth startups
- Drive developer and founder adoption through authentic technical engagement
You may be a good fit if you:
- Have 7+ years in B2B marketing roles focused on startups, developers, or technical founders (product marketing, developer relations, growth marketing, or segment marketing)
- Have built relationships with VCs, worked at a VC firm, or successfully partnered with accelerators/VCs to drive portfolio engagement
- Can speak credibly about technical products to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to review content and guide messaging
- Excel at 0-to-1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data
- Are data-driven with strong analytical skills—experienced with Salesforce, marketing analytics, A/B testing, and measuring program ROI
- Possess exceptional communication skills and can create compelling content—outstanding writer who crafts narratives for founders, developers, and VCs
- Have strong stakeholder management skills and work seamlessly across sales, product, and marketing teams
- Thrive in fast-paced environments with bias to action and comfort with ambiguity
Ideal candidates may also have:
- Direct experience working for or with venture capital firms like Y Combinator, Lightspeed Ventures, Accel, a16z, Sequoia Capital
- Developer advocate or developer relations background with active presence in technical communities (GitHub, Stack Overflow, X, technical forums)
- Technical background (former developer role, or equivalent hands-on experience with code and AI)
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to apply: None. Applications will be reviewed on a rolling basis until December 19th, then will continue review after January 5th.
