About the role
We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our partner marketing events strategy across North America. In this role, you will be the driving force behind co-marketed events with strategic partners, building joint pipelines and accelerating revenue through in-person and virtual experiences.
This is a role for a self-starter who thrives in a fast-paced environment, can operate independently with minimal oversight, and has a proven track record of partnering with channel, technology, and alliance partners to build and execute impactful field events. You will be responsible for the full event lifecycle — from strategy and partner alignment through execution and pipeline attribution.
Responsibilities
Partner Event Strategy & Execution
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Own the end-to-end strategy, planning, and execution of partner-driven field events (co-hosted dinners, roundtables, workshops, conferences, roadshows) across NAMER
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Build and manage a regional partner events calendar in coordination with the partnerships and sales teams
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Identify, recruit, and collaborate with strategic partners (technology, channel, SI, ISV) on co-marketing event opportunities that generate joint pipeline
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Negotiate partner sponsorship commitments, co-funding arrangements, and event deliverables
Pipeline Generation & Accountability
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Drive measurable pipeline and revenue impact from every partner event — own pipeline targets tied to partner field marketing programs
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Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and post-event follow-up
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Partner with sales, BDR, and partnerships teams to build targeted invite lists and ensure strong attendance from high-value accounts
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Track and report on event ROI, pipeline sourced/influenced, and partner engagement metrics
Cross-Functional Collaboration
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Serve as the primary marketing liaison to the partner marketing team, ensuring alignment on joint GTM priorities and co-marketing plans
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Coordinate with demand generation, content, and brand teams to create compelling event collateral and partner-facing materials
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Work closely with regional sales leadership to align events with territory plans and priority accounts
Operational Excellence
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Manage event budgets with a bias toward efficiency and measurable outcomes
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Maintain event project plans, timelines, vendor relationships, and logistics with high attention to detail
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Build scalable, repeatable playbooks for partner event programs that can be replicated across regions
You may be a good fit if you
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7+ years of field marketing, event marketing, or partner marketing experience in B2B tech (SaaS preferred)
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Demonstrated experience building and executing co-marketing events with technology, channel, or alliance partners
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Proven track record of driving pipeline through field events — you think in terms of pipeline, not just attendance
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Highly self-directed and execution-oriented — you move fast, take ownership, and don’t wait to be told what to do
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Strong project management skills with the ability to juggle multiple events and partners simultaneously
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Experience working cross-functionally with sales, partnerships, and demand generation teams
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Excellent communication skills — equally effective building relationships with external partners and internal stakeholders
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Comfortable with event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
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Based in San Francisco or New York City with willingness to travel regionally (up to 30–40%)
Strong candidates may also have
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Experience working with cloud/technology ecosystem partners (AWS, Azure, GCP, Snowflake, Databricks, etc.)
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Familiarity with partner co-selling motions and channel marketing programs
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Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
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ABM experience and comfort using intent data to drive targeted event strategies
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
