About the role
We're looking for a Product Marketing Manager, Consumer to make Claude the preferred AI for individual users. You'll own product marketing for Claude's core consumer experience and serve as the primary marketing partner to our consumer product team. This role sits at the intersection of product, growth, and brand: you'll shape how individual users discover, try, and fall in love with Claude through compelling positioning, sharp launches, and consumer-grade storytelling. You'll partner closely with our consumer growth team to drive acquisition and activation, and co-own Claude's consumer brand expression with our brand team. If you're a consumer marketer who wants to define how a generation adopts AI in their daily lives, this is the role.
Responsibilities:
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Own product marketing for our chat surface — positioning, messaging, launches, and lifecycle for Claude's core consumer experience across web and mobile
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Serve as the primary marketing partner to the consumer product team, embedded in product planning and roadmap discussions
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Partner with the consumer growth team on acquisition and activation strategies, ensuring marketing and growth efforts are aligned and compounding
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Co-own consumer brand expression with the brand team — shape how Claude shows up for individual users across all touchpoints
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Lead GTM for major consumer launches — new features, plan changes, and product moments — coordinating across product, growth, brand, comms, and social
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Develop and maintain consumer positioning and messaging that differentiates Claude for individual users in a crowded market
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Build deep understanding of consumer segments and user motivations through research, data, and direct user engagement
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Define and track consumer marketing KPIs in partnership with growth
You may be a good fit if you:
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Have 7+ years of product marketing experience working for technology startups, with significant time on consumer products (applications, software, platforms) used by millions of individuals
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Have driven measurable growth in user acquisition, activation, or retention through marketing
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Are a strong writer who can craft compelling positioning, messaging, and copy — not just strategy decks
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Have experience partnering closely with product and growth teams on launches and experiments
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Know how to work with brand and creative teams to develop consumer-facing campaigns that are both on-brand and effective
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Are comfortable with data and metrics — you can hold your own in a conversation about funnels, experimentation, and growth levers
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Thrive in fast-moving environments where the playbook hasn't been written yet
Strong candidates may have:
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Experience marketing a product during a category-defining moment — when the market was still being shaped
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Background working with subscription or freemium business models
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Experience with mobile product marketing
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Familiarity with AI products, though deep consumer marketing instinct matters more than AI expertise
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A portfolio that demonstrates both strategic thinking and hands-on execution
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
