The Customer Marketing Manager will be responsible for leading Category and Customer marketing through cross-functional partnership, market partner inputs and a focus on customer-centricity and insight-led thinking. He/She will be leading all trade activation of demand generation programs, in-store presence, category development initiatives across the IO and KA channel. This role requires active customer engagement both at HQ and store level to elevate our partnership with customers through customer centric value proposition to influence both buy-in of our customers and drive proper execution of our category strategy.