About People Search
People Search is a leading web development division within PeopleConnect, serving over one million customers nationwide. Our products consistently rank among the top 500 most visited websites in the U.S. and have been featured by Discovery Channel, Mashable, Vice, Entrepreneur, and Business Insider.
We build and scale products that connect, inform, and protect people. Our team is fast-moving, analytical, and highly collaborative, with a strong focus on measurable impact and continuous optimization.
Role Overview
PeopleConnect is hiring a Performance Marketing Coordinator to support execution and optimization of paid acquisition campaigns across key digital channels.
This role is focused on hands-on campaign management, performance analysis, and continuous optimization. You will work closely with senior strategists and cross-functional partners to drive efficient growth across multiple channels.
This is an ideal role for someone who wants to deepen their expertise in performance marketing, move quickly, and take ownership of campaign performance.
Core Responsibilities
Campaign Execution
Build, launch, and manage paid campaigns across SEM, Display, Native, and Programmatic platforms
Set up campaigns, ad groups, targeting, budgets, and tracking within platforms such as Google Ads and native networks
Monitor campaign pacing and performance daily
Optimization
Make daily optimizations to improve CPA, ROAS, CTR, CPC, and conversion rates
Adjust bids, budgets, targeting, and creatives based on performance data
Execute A/B tests on ad copy, creatives, and landing pages
Reporting & Analysis
Track campaign performance and maintain accurate reporting in internal dashboards
Identify performance changes and flag issues or opportunities to senior team members
Assist in analyzing campaign results and performance trends
Collaboration
Work with creative and content teams to update and test new ad assets
Support senior team members in executing campaign plans
Communicate campaign performance updates and changes clearly
Requirements
Experience
1–4 years of hands-on experience in performance marketing or paid media
Experience managing campaigns in platforms such as Google Ads, Meta, TikTok, or programmatic networks
Strong understanding of performance metrics such as CPA, ROAS, CTR, and conversion rate
Skills
Analytical mindset with ability to interpret data and take action
Experience running A/B tests and optimizing campaigns based on results
Proficiency in Excel or Google Sheets
Strong attention to detail and ability to manage multiple campaigns simultaneously
Nice to Have
Experience with native platforms (Taboola, Outbrain)
Familiarity with Google Analytics or similar tools
Exposure to direct-response or high-volume acquisition environments
Salary
Base Range: $70,000 – $90,000
Bonus Target: 25%
This position is exempt (salaried).
The range reflects what the company reasonably expects to pay for the position. Actual compensation depends on experience, qualifications, and scope of responsibility.
Benefits
100% company-paid Medical, Dental, and Vision coverage
Generous bonus package
Unlimited Vacation policy
Paid Sick Leave and Paid Holidays
401(k) Plan with company match
Daily company-paid lunches for onsite employees
Paid Parental Leave and Dependent Care support
Student Loan Repayment Program and 529 Education Savings Plan
Training and Education Reimbursement
Paid Parking
Pet Insurance and Employee Referral Rewards
Dog-friendly office, complimentary snacks, beverages, and on-site gym
The Company’s Applicant and Worker Privacy Notice can be found here.
PeopleConnect is an equal opportunity employer.
Local area candidates are encouraged to apply. Please note we are not able to offer visa sponsorship, visa transfer, or corp-to-corp arrangements.
Note for Principal Agencies: Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order in place.
