Description
We’re looking for a Creative Marketing Specialist to lead and execute the company’s social media presence while creating compelling visual content for all marketing and company initiatives. This role is heavily focused on photography, video production, and creative storytelling, while also owning social media strategy and execution across organic platforms. The ideal candidate is an expert in social media trends, content creation, and platform management, with the ability to produce high-quality photo, video, and graphic content that aligns with brand standards and supports business goals. If you thrive in a highly creative, detail-oriented, fast paced environment, this may be the role for you.
Key Responsibilities
Content Creation
- Lead the creative development, capture, and editing of photo and video content, ensuring all assets meet brand standards, support performance goals, and align with campaign strategy
- Plan and coordinate photoshoots, ensuring alignment with creative requests, timelines, and brand standards.
- Photograph and edit professional company headshots at the Main Campus.
Graphic Design & Brand Consistency
- Concept and brief creative in alignment with direction from the Brand Strategy Manager, ensuring all work meets performance goals and brand standards.
- Design promotional graphics and creative assets for sales, field marketing, brand campaigns, OTT commercials, digital ads, print ads, and internal initiatives.
- Ensure brand consistency across all marketing materials and platforms.
- Maintain and update company collateral; storyboard and design new materials as needed.
Social Media Strategy, Execution & Performance
- Develop, execute, and optimize organic & paid social media campaigns across platforms including Meta (Facebook/Instagram), TikTok, and Pinterest, LinkedIn and other platforms.
- Write, schedule, publish, and manage social content; engage with the community and ensure alignment with brand voice.
- Manage campaign budgets, pacing, targeting, and testing by refining creative, messaging, formats, and audiences to drive cost-efficient lead generation and conversion.
- Serve as the primary owner of the company’s social media strategy, execution, and performance across all platforms, with full responsibility for content planning, creative direction, posting cadence, engagement approach, and ongoing optimization.
- Own performance analysis and reporting for social and digital campaigns, independently evaluating results, determining adjustments, and optimizing strategy to improve ROI and lead performance.
Online Reputation Management
- Monitor and oversee online reputation efforts, with a focus on organic social media and review platforms.
- Ensure all reviews receive timely responses; moderate, remove, or dispute reviews when applicable.
- Respond to customer inquiries on various platforms where applicable (e.g. Facebook/Meta comments and messages, BBB, etc.)
- Oversee reputation management software and serve as the internal point of contact for support issues.
Operations & Cross Functional Coordination
- Manage, organize, and maintain digital assets across platforms such as OneDrive, Air, Dropbox, and Google Drive.
- All additional duties as assigned.
About Expo Home Improvement
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.
Requirements
- 3 to 5 years of experience in graphic design, photography and videography, content creation, and social media marketing with a strong portfolio of visual and digital work.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro, with experience using additional design and editing tools as needed.
- Strong skills in capturing, editing, and producing high-quality photo and video content.
- Experience managing organic and paid social media content across platforms such as Meta (Facebook and Instagram), TikTok, LinkedIn, and Pinterest.
- Strong understanding of digital marketing and full-funnel campaign execution, with experience in social media strategy, audience segmentation, A/B testing, and using analytics tools such as Google Analytics and Meta Insights to inform decisions.
- Ability to manage multiple creative projects and meet deadlines in a fast-paced environment while maintaining high standards for accuracy, quality, and brand consistency.
- Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
Preferred
- Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
- Experience with software like Salesforce, Sprout Social, Cloud Campaign, and other scheduling platforms.
- Experience organizing and maintaining creative assets across platforms such as OneDrive, Dropbox, and Google Drive.
- Strong creative eye for ad copy, visual storytelling, and performance-driven creative optimization.
Working Conditions
- Work is performed in a combination of office, studio, warehouse/showroom, and field environments, depending on content creation and marketing needs
- Office setting with frequent coordination across departments and vendors
- Must be able to manage multiple priorities in a fast-paced environment, often with tight deadlines.
- Work is performed in a professional office settings require extensive use of computers, data platforms, and communication tools.
- The role involves sitting, typing, and viewing a computer screen for extended periods.
- Must be able to communicate clearly and effectively with team members across multiple departments, both in person and through digital channels.
- May require occasional evenings or weekends as needed.
- Must be comfortable working with confidential information.
- May require travel to company locations, events, job sites, customer homes, or off-site locations for content capture, photography, video production, and marketing initiatives.
- Requires the ability to lift, carry, and transport marketing materials and photography/video equipment up to 25–35 pounds.
Equal Opportunity Employer
Expo Home Improvement provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, or any other characteristic protected by law.
Americans with Disabilities Act (ADA)
Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.
