At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
About the Role
Reporting to the Marketing Director, CMH, the Senior Brand Manager will lead the development and execution of brand strategy for Lilly Canada's cardiometabolic health portfolio, with a focus on chronic weight management (CWM)/obesity. This individual will be a critical driver of sustained brand performance and lead brand pre/post NOC delivery. Including but not limited to developing launch plans, thought leader engagement, environmental shaping, go to market strategy, consumer activation and other deliverables related to the CMH portfolio.
The successful candidate demonstrates leadership and agility while working closely with local cross-functional, global, IBU teams to evolve and strengthen brand strategy in a rapidly evolving and competitive market.
Location:
This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs.
At Lilly Canada, we have different levels for this positions based on the candidate’s experience, background, and qualifications. The expected compensation is:
Brand Manager: $91,500 - $134,200
Sr Manager : $111,750 - $163,900
This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program.
This posting is for an existing vacancy.
Responsibilities
- Drive the development and implementation of brand vision and strategy across CMH
- Lead efforts to change beliefs and drive adoption among HCPs, thought leaders, and consumers, including championing long-term perception changes about obesity
- Own the development and end-to-end execution of brand plans, ensuring strategies translate into impactful, on-time delivery across all channels and customer touchpoints
- Gain deep customer insights across patients/people with obesity, payers, and HCPs to inform brand strategy
- Collaborate with consumer marketing team to develop and execute strategy across paid, earned, shared, and owned media, including private ecosystem partnerships (telehealth, pharmacy, etc.) that deliver end-to-end consumer journeys
- Drive innovative, bold, and comprehensive omnichannel customer engagement (OCE) planning – digital, field, CRM, consumers, and patient support channels
- Partner with local agency partners, Lilly Global and IBU teams to ensure strategic alignment and efficient use of shared resources
- Lead the annual customer planning and operational plan processes for obesity portfolio
- Manage overall commercial brand budget
- Support Lilly's transformation agenda by institutionalizing the commercial shifts necessary to deliver on the CMH strategy
- Collaborative team player who brings flexibility and a can-do attitude to a dynamic landscape
Basic Requirements
- University degree
- 5+ years of marketing experience
- Proven experience in brand management, including new product launches
- Local pharmaceutical marketing experience
- Extensive omnichannel marketing experience
- Demonstrated ability to lead, partner and align cross-functional teams toward a common goal
- Track record of innovative, non-conventional approaches to customer engagement
- Learning agility and comfort with change in high-stakes environments
- Strong project management skills — able to manage detailed, complex, multi-workstream initiatives
- Business acumen: budget management, strategic trade-offs, lead measure development and monitoring
- Excellent interpersonal, written, and verbal communication skills
- Proficient in Excel, Word, and PowerPoint
Additional Skills & Preferences
- Consumer marketing experience an asset
- NILEX management experience an asset
- Understanding of metabolic disorders and the competitive landscape in obesity, CWM, and diabetes an asset
- Bilingualism (English/French) an asset
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is
$70,500 - $163,900
Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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