JENNY BIRD is a leading jewelry and lifestyle brand, on a mission to uplift and inspire through lightweight statement designs and our 1% giveback pledge. As a fast moving business with direct-to-consumer, wholesale and major department store channels, our cross-functional team embodies dynamic creativity and is ever-evolving. With everything we do, we keep our customer at the core. We value our partnerships, developing and strengthening our relationships with accounts.
About the Role
JENNY BIRD is looking for a Social Media Specialist, Editing and Community to act as a true right hand to the Social Media Manager, helping bring the brand to life across key social channels. This role owns the day-to-day operations of social, from content production, editing and publishing to community engagement, ensuring every touchpoint feels authentic, elevated, and distinctly JENNY BIRD.
You’ll move quickly, own projects end-to-end, and play a key role in elevating how our audience experiences the brand. You’ll collaborate closely with cross-functional teams to execute social-first campaigns and always-on content with precision and impact.
Key Responsibilities:
Content Creation & Production
- Filming of social-first content, from understanding the brief’s deliverables to shooting and editing, in close collaboration with the Social Media Manager.
- Produce high-performing Instagram stories, in-feed posts, and short-form video that feel native, engaging, and on-brand.
- Continuously iterate on creative based on performance insights and platform trends.
Content Planning & Publishing
- Support the development and maintenance of the content calendar, ensuring consistency and strategic alignment.
- Own the uploading, scheduling, and publishing of content in Dash Social and LikeShop, including captions, tagging, tracking, and optimizing for in-platform shopping experiences.
- Manage day-to-day publishing workflows with accuracy, efficiency, and close attention to detail.
- Work closely with the Head of Brand Purpose and Communications to support the Possibilities Fund social channels.
- End-to-end content creation across all formats, including filming, editing, stories, and in-feed posts.
- Capture and develop social-first content that highlights community impact while staying aligned with broader brand messaging.
Community & Engagement
- Own the brand's day-to-day community presence: managing DMs, comments, and tags in an authentic, brand-aligned voice.
- Proactively engage with followers, creator partners, and brand conversations to build meaningful relationships and foster community loyalty.
- Surface community insights and sentiment to the Social Media Manager to inform strategy.
- Engage with trends and cultural conversations in a way that feels timely and true to the brand.
UGC & Asset Management
- Source, curate, and organize user-generated content and creator assets.
- Maintain structured, accessible asset libraries (e.g., Dropbox, Dash Social).
- Update the JENNY BIRD Styled IRL page with fresh, relevant content.
- Support cross-functional teams by providing social-ready assets as needed.
Trend & Performance Tracking
- Stay ahead of social trends, platform updates, and emerging formats.
- Translate insights into relevant, brand-right content opportunities and surface recommendations to the Social Media Manager.
- Use performance data to inform the Social Media Manager on ways to optimize creative and publishing strategies.
What Success Looks Like
- Content is consistently planned, organized, and executed at a high standard.
- The community feels heard, valued, and engaged, response times are fast and the brand voice is consistent.
- Trends are identified early and translated into authentic, brand-right content.
- Publishing workflows run seamlessly, even under tight timelines.
- Creative output is cohesive, elevated, and aligned with brand voice.
- You proactively identify opportunities, solve problems, and push to elevate content.
Who You Are
- 2-3 years of experience in social media at a fast-paced, consumer-facing brand, with hands-on community management experience.
- A self-starter who can take ideas from concept through to execution with minimal oversight.
- Highly creative with strong instincts, sharp attention to detail, and a natural talent for brand storytelling.
- Warm, articulate, and confident managing a brand's voice in public-facing community interactions.
- Proficient in content and creative tools (e.g., Dash Social, Figma, video editing platforms).
- Working knowledge of Photoshop (retouching, image extension) and foundational graphic design skills.
- Exceptionally organized, with the ability to manage multiple priorities and meet tight deadlines.
- Data-informed, with a comfort in using insights and performance metrics to optimize content.
- Confident, proactive, and energized by pitching and testing new creative ideas.
- Deeply passionate about social media, digital culture, and creator-led content.
Why This Role Matters
Working closely with the Social Media Manager, you’ll play a key role in shaping how JENNY BIRD comes to life across social, creating content that builds brand affinity and drives meaningful growth. This is an opportunity to help lead creative in a fast-moving, social-first environment, bringing ideas to life quickly and pushing the brand forward through thoughtful, engaging content. If you’re energized by pace, creativity, and making an impact, we’d love to hear from you.
Team Member Expectations:
We are looking for a compassionate and reliable individual who will lead with empathy, inspire their teammates with a strong work ethic, and support the growth of their peers through establishing relationships built on trust and respect.
As a brand, we have seen incredible growth and success through our team’s proactiveness, curiosity, and desire to learn while building. We look for team members who embody these traits and have the confidence and comfortability to collaborate laterally, communicate ideas effectively, and support the company’s goals.
Role Details
- Location: This role requires you to be in the office (East Room located at 507 King East, Toronto, Ontario) 4 days a week - preferably Monday - Thursday.
- Salary: The anticipated base salary range for this position is $60-70K. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
The Interview Process
- Virtual Zoom Interview with Social Media Manager
- Assignment
- (1 hour) In Person interview with Social Media Manager and Brand Marketing Director
- Conduct References
- Offer
Perks at Jenny Bird
- 3-weeks vacation + 3 floating days + Summer Fridays (we close the office early at 1 pm!)
- Your birthday off!
- A comprehensive benefits program + flexible health care spending account
- Parental leave top-up
- “Birdbills” to use towards JENNY BIRD pieces!
- Access to Group RRSP Plan
- Membership to the East Room at 507 King East, Toronto, Ontario
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JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email.
