Social Media Specialist - remote role with occasional travel to clinics

The Social Media Specialist at CBI Health is responsible for executing dynamic social media strategies that elevate our brand presence and engage the target audience across multiple platforms. This role is crucial in driving community engagement, promoting services, and supporting overall marketing objectives. The ideal candidate will have a passion for social media, creativity, and a data-driven mindset.

The salary range for this role is: $58,000-$65,000

Key Responsibilities:

Implement Social Media Strategies (30%):

In collaboration with the Marketing team, design and execute comprehensive social media marketing plans aligned with CBI Health's goals.
Identify target audiences and tailor content to engage them effectively.
Stay up-to-date with industry trends and emerging platforms to leverage new opportunities.

Collaborate with Cross-Functional Teams (30%):

Work closely with the Marketing and Communications teams to align social media campaigns with broader marketing initiatives.
Participate in brainstorming sessions to generate creative ideas for content and campaigns.
Provide social media support for events, promotions, and other initiatives.

Create, Curate, and Manage Content (30%):

Produce high-quality, engaging content for platforms such as Facebook, Instagram, and LinkedIn, including text, images, and videos.
Ensure all content reflects CBI Health's brand voice and adheres to compliance guidelines.
Schedule and publish posts using social media management tools, maintaining a consistent posting calendar.

Monitor and Analyze Performance Metrics (10%):

Track social media metrics, including engagement, reach, and conversion rates, to assess the effectiveness of campaigns.
Use analytics tools to generate reports and insights, providing recommendations for optimization.
Conduct A/B testing to refine content and improve engagement strategies.

Qualifications:

Bachelor’s degree in Marketing, Communications or equivalent experience.
1 to 3 years of experience in social media management or digital marketing, preferably within the healthcare industry.
Demonstrated passion for social media and creative content creation.

Skills and Abilities:

Exceptional written and verbal communication skills, with the ability to create compelling content.
Proficiency in social media analytics tools
Video filming and editing
Strong creative thinking and problem-solving abilities.
Self-management skills
Goal-driven

About us

CBI Health supports both the physical and mental health and well-being of Canadians from coast to coast. We offer personalized rehabilitation services to help our clients live a healthy, active and independent lifestyle. We provide community-based rehabilitation including physiotherapy, sports medicine, osteopathic and chiropractic care for our clients, helping them regain mobility and enjoy a better quality of life. Our services focus on the individual, meaning we design our treatment plans around unique needs and goals, adhering to best practices and consistently delivering the highest standards of quality care for the best possible outcomes for our clients.

CBI Health is committed to providing a diverse, equitable, and inclusive workplace where everyone feels safe and accepted as their authentic selves. We actively seek qualified candidates who share our commitment to equity and inclusion and contribute to the diversification of ideas and perspectives that help us innovate and provide the best possible care to our clients.

We welcome applications from all individuals regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristics that make each of us different.

Learn more at cbihealth.ca

CBI Health

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Social Media Specialist