We're on the lookout for a dynamic Advertising Manager to contribute to the development of Ackermans marketing strategy and drive the implementation of the operational marketing plan. To ensure the company’s positioning as the leading value retailer is consistently reflected in alignment with the overall business strategy.
Take accountability for executing the operational marketing plan within budget and deadlines, ensuring optimal resource utilization and efficient processes. Maximize the visibility and impact of merchandise and creative design across all consumer touchpoints in line with Ackermans' marketing objectives.
KEY RESPONSIBILITIES:
1. Strategic Input:
2.Communication Plan:
Implement the marketing seasonal plan, including:
3. Marketing Process:
4. Reporting:
Compilation, analysis, interpretation of the:
5. Management:
JOB RELATED KNOWLEDGE AND SKILLS REQUIRED
Knowledge:
An excellent comprehension of the marketing strategies, branding, customer behaviour and principles relevant to value retailing, as well as a practical grasp of the South African advertising and media industry.
A strong understanding of customer and market dynamics and requirements
Skills:
Attention to detail, thoroughness and persistence.
Need to be able to be responsible for a big budget
People skills are of utmost importance
Ability to work in a pressure critical environment
Ability to evaluate customer research, market conditions, and competitor data thereafter to implement marketing plan alterations as appropriate will be an added advantage
QUALIFICATIONS:
EXPERIENCE:
A minimum of 5 years’ experience within a marketing role.
A minimum of 2 years’ experience at a management level in an Advertising or Marketing role, which specifically includes responsibility for managing a team.
Experience within retail environment is critical.
Experience in working across a number of different business units and functions.
Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives
Preferred:
