Due to the continuing success and growth of our AESG team, a fantastic opportunity has opened up at our award-winning Specialist Consultancy, Engineering and Advisory Firm.
We are headquartered in London, Riyadh, Singapore and Dubai, Cape Town, Cairo & Sydney working throughout the Middle East, Europe and Asia. Our areas of expertise are represented in four core verticals: Building Engineering, Planning and Infrastructure, Strategy and Advisory and Commissioning, Handover and Asset Management.
We pride ourselves in being leaders in the industry in each of the services that we offer. We have one of the largest dedicated team with decades of cumulative experience in sustainable design, fire and life safety, cost management, façade engineering, commissioning, building performance, waste management, environmental consultancy, carbon management and acoustics.
JOB PURPOSE
Responsible for the development and supervision of all marketing and communications strategies for the company.
Oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.
Create, implement and oversee all corporate communications, both internally and externally, that effectively describe and promote the organisation and its services. This includes a variety of tasks, such as email marketing, website management and content development, press release, publication of white papers, corporate videos and marketing collateral, preparation of presentations, and securing participation in industry conferences/ discussion panels/webinars.
QUALIFICATION / EXPERIENCE
Bachelor’s degree in arts in Marketing, or related field.
At least 10 years and above of related working experience in marketing.
GENERAL EXPECTANCY
RESPONSIBILITIES
Campaigns
Initiate research, development, and implementation of new marketing programs/communication strategies to promote the company’s brand, and services in local target markets.
Ensure marketing communication strategies are data-driven and align with overall business goals and objectives.
Keep abreast of emerging trends and share best practices, knowledge and insight, suggestions for improvement and new ideas.
Analytics and Reporting
Track, measure and analyse the performance of marketing campaigns, adjusting as needed, to ensure ROI.
Contribute to the preparation of regular reports for senior management on performance, ROI, lead generation metrics, and KPIs.
Collaborate with the Head of Marketing to ensure all marketing plans within budget requirements.
Brand Management
Ensure consistent messaging and branding across all platforms (digital, print, social media, etc.).
Maintain and enhance the company's public image and reputation.
Lead Generation
Develop and implement lead generation strategies across digital channels (email, SEO, paid search, social media, etc.).
Create targeted campaigns to capture leads through forms, landing pages, webinars, content offers, and more.
Use data analytics to identify high-converting segments and continuously optimize lead generation efforts.
Nurture leads through email campaigns, follow-ups, and marketing automation, moving them through the sales funnel.
Content Creation
Create various forms of content for various channels (websites, blogs, press releases, social media, newsletters, etc.).
Collaborate with content creators, designers, and other team members to produce high-quality marketing materials.
Manage all website-related topics such as optimising website structure, SEO, content etc.
Plan and execute social media campaigns that engage the target audience and drive website traffic.
Event Management
Organize and promote corporate events, trade shows, conferences, or webinars aimed at lead generation.
Ensure all communication materials and presentations are aligned with the company’s messaging and lead generation goals.
PR
Preparation of submissions for awards and nominations.
Develop and maintain good long-term relationship with media houses and journalists.
Manage and secure speaking opportunities for AESG spokespersons.
Draft responses/Review responses on behalf of AESG spokespersons.
Internal Communication
Manage and create internal communications (memos, newsletter, CSR, organisation charts etc.).
Develop and maintain the company intranet, focusing on improving internal cross-office communication and knowledge sharing.
Help to create AESG Employees’ brand by supporting various recruitment and nationalisation schemes.
Other
Develop and nurture a long-term relationship with in-house teams and external vendors.
Conduct all other activities in a quality, healthy and safe manner and reports any observed problem/risk to the concerned head of personnel.
COMPETENCIES
Leadership / Management skills - Overview and management of multiple tasks and deadlines. Assuming broader responsibilities in overseeing larger teams and concurrently supporting junior staff in resolving commercial challenges.
Communication / Collaboration - Provide clear, actionable instructions to their teams, deliver feedback effectively, and foster a positive team environment. Playing a key role in mediating conflicts and ensuring effective communication among team members.
Technical Knowledge / Expertise - Guiding and mentor team members. Oversee operational projects/initiatives and contribute to decision-making processes. Providing support to seniors in resolution of complex issues.
Creativity / Innovation - Collaborating with other departments and teams to integrate innovation into broader strategies. Actively participating in creation & implementation of technical innovation to drive efficiencies across the business.
Stakeholder Focus / Relationship Building - Managing multiple relationships at Senior Management level.
Strategic Vision / Planning - Collaborating with cross-functional teams for input on strategy development. Aligning initiatives with the overall strategic vision.
DEMONSTRATED KNOWLEDGE BASE AND PROFESSIONAL SKILLSET
Time Management / Planning - Managing priorities to meet organisational strategic requirements. Set priorities in line with departmental objectives. Supporting the team in balancing urgent and other activities. Efficient time management for self and others.
Industry Experience / Thought Leadership - Demonstrating expertise in discipline with a proven track record of success. Actively build networks and attend conferences.
Operational Delivery - Performing role of project Lead for more complex operational projects.
Leadership / Team Management Experience - Driving training initiatives and continuous subject matter expertise improvement. Providing line management for more Senior grades, responsible for at least four staff members. Upholding AESG Core Values.
Commercial Acumen / Business Development - Independent management of projects. Awareness and adherence to budgets/cost constraints. Possessing a strong understanding of costs and proposing the most cost-effective solutions.
Problem Solving / Decision Making - Making decisions affecting teams and operational projects/initiatives. Skilled in risk assessment, data-driven decision making, and task prioritisation. Delegating decisions to team members as appropriate.
Employee Focus / Process Compliance - Adopt a strategic approach to the employee-centric experience. Work on initiatives impacting the entire organisation such as designing comprehensive employee benefit programs, developing diversity and inclusion strategies and implementing leadership development initiatives.
