Director of Marketing, Undergraduate Admissions
FLSA Status: Exempt
Months Per Year: 12
Hours Per Week: 37.5
Employment Status: Full-Time
Work Model: Hybrid Eligible*
Seattle
University will be one of the most innovative and progressive Jesuit and Catholic
universities in the world, educating with excellence at the undergraduate,
graduate, and professional levels. We embrace an intersectional framework for
defining diversity in its broadest sense, including differences in gender,
gender identity, race, ethnicity, generational history, culture, socioeconomic
class, religion, sexual orientation, national origin, citizenship status,
political perspectives, geographic origin and physical ability. Seattle
University strives to be a welcome, open and safe campus climate for all who
learn, live and work at Seattle University.
Seattle University's Core Competencies
Effective Team Collaboration: Works harmoniously with others towards a common goal, leveraging individual strengths to achieve shared objectives.
Emotionally Intelligent Communication: Engages in a skillful exchange of information, thoughts, and feelings, verbally and non-verbally.
Ethics and Integrity: Demonstrates an unwavering commitment to honesty, professionalism, and alignment with our Jesuit mission in all actions and decisions.
Flexibility and Innovation: Embraces change, approaching problems with curiosity adaptability, and is committed to making a positive impact.
Mindful Inclusion: Fosters mindful inclusion by consciously creating a workplace that celebrates differences, embraces cultural humility, and empowers uniqueness.
Outcomes-Driven Orientation: Sets clear objectives, pursues excellence, and delivers measurable outcomes while upholding Jesuit Catholic values.
Position Description
The Director of Marketing – Undergraduate Admissions is
responsible for helping Seattle University to drive excellent undergraduate
enrollment results through strategic planning, execution, and assessment of
integrated marketing and communications efforts that drive undergraduate
student recruitment, application growth, yield, and enrollment at Seattle
University. Positioned at the intersection of Undergraduate Admissions and Marketing and Communications, this role ensures the cohesive
development and delivery of messaging across all stages of the prospective
student lifecycle from initial inquiry to matriculation.
The Director manages communication and content strategies
across multiple platforms, including print, web, email, text, and digital media.
Key Responsibilities:
- In
collaboration with Marcom and Admissions, oversee planning, production,
and distribution of all undergraduate admissions print materials,
including viewbooks, postcards, brochures, and yield communications.
- Lead
and execute the full lifecycle of prospective student email and text
campaigns through Slate Deliver, from inquiry to matriculation (including
search, application, admission, and anti-melt campaigns), maintaining a
consistent university voice and brand.
- Maintain
close communication with the undergraduate enrollment recruitment teams
(first-year, transfer, international) to understand the unique needs of
each population.
- Serve
as content manager for the undergraduate admissions website, facilitating
updates, audits, and user experience improvements in collaboration with
the university web team.
- Collaborate
with Marcom and external vendors to support digital advertising, paid
search and social media campaigns, virtual tours, and video projects.
- In
coordination with the Undergraduate Admissions Slate Captain to build and
manage student admissions Slate portals ensuring a personalized and
consistent user experience.
- Work
in partnership with offices across campus (e.g., Student Financial
Services, academic departments, International Student Center, Athletics)
to plan and deliver integrated messaging to prospective students.
- Coordinate
internal messaging calendars and ensure consistent voice, tone, and
branding across all platforms.
- Ensure
the recruitment team utilizes accurate brand guidelines.
- Provide
strategic insight and tactical support for signature recruitment events
and invite campaigns.
- Contribute
to marketing budget planning conversations and provide guidance on
strategic resource allocation for maximum impact. This includes oversight
and management of budget allocations for projects and adjusting strategies
to ensure projects remain within budget.
Required Technical Skills and Competencies:
- Experience
working within CRM systems to execute communication plans.
- Knowledge
of automated marketing workflows, dynamic content, conditional logic and
data segmentation
- Experience
building and editing student-facing portals within Slate.
- Proficiency
in web content management systems (Terminal4 experience preferred).
- Demonstrated
conversion success in managing multi-channel communication campaigns,
including print, web, text, and email.
- Excellent
project management skills and ability to balance multiple priorities under
tight deadlines.
- Strong
writing, editing, and content strategy skills with a keen eye for detail
and consistency.
- Collaborative
mindset with a demonstrated ability to work in a fast-paced across
departments and with external vendors in a fast-paced environment.
Qualifications
- Bachelor’s
degree from an accredited institution.
- 5-7
years of progressively responsible experience in marketing,
communications, or enrollment management, preferably in a higher education
setting.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations or related field.
- Familiarity
with higher education enrollment cycles, student decision-making behavior,
and diversity and inclusion best practices in recruitment.
- Experience
with Adobe Creative Suite, Canva, HTML, and/or basic graphic design tools
is a plus.
- Understanding
of data privacy regulations, accessibility standards, and inclusive design
in digital communications.
- Experience
with Slate query and campaign building.
Application Instructions
Please attach a cover letter with your resume when applying. Job postings are open until filled, unless otherwise specified.
Compensation at a Glance
Salary Range: $94,000 - $105,000
Seattle University has provided a compensation range that represents
its good faith estimate of what the University may pay for the position at the
time of posting. The salary offered to the selected candidate will be
determined based on factors such as the qualifications of the selected
candidate, departmental budget availability, internal salary equity
considerations, and available market information, and not based on a
candidate’s gender or any other protected status.
Your total compensation goes beyond the number on your paycheck.
Seattle University provides generous leave, health plans, and retirement
contributions that add to your total compensation package.
Benefits at a Glance
Consistent with its fundamental Jesuit values, Seattle University offers a wide range of benefits designed to care for the whole person. Choose from three different medical plans, a dental, and vision insurance programs. Protect your income with life, short & long-term disability coverage. Plan for your future with up to a 10% employer contribution
for retirement benefits, comprised of a 5% nonelective employer contribution
and an additional dollar-for-dollar match of your voluntary contributions up to
a maximum of 5%. You may also take advantage of 100% paid tuition benefits for the employee and dependents, a subsidized transportation benefit, a wellness program with free access to an onsite fitness facility, and a wide variety of campus events. Enjoy a generous holiday schedule, including a paid Holiday break closure in December, vacation and paid sick leave, and paid community service leave. For more information explore the Benefits website at: https://www.seattleu.edu/hr/benefits/
Hybrid Eligible
This
position may be eligible for a hybrid schedule after successful completion of
an introductory work period of 3-6 months. This may mean that a hybrid eligible
role will begin on-campus initially and then will transition to hybrid format
following onboarding and training. Flexible work plans are subject to periodic
review and may be changed or terminated at any time for any reason at the
university’s discretion.
All employment offers are contingent upon the successful completion of a background check.
