About The Role

The Marketing Senior Manager at Acres is responsible for owning and executing the marketing strategy for a fast-growing software and data company. . This role will oversee our digital growth and brand efforts to drive inbound lead generation required to meet our aggressive growth objectives. This will be a high visibility leadership role that works cross-functionally with revenue operations and sales. This position will report directly to the Chief Strategy Officer who also leads the Sales, Customer Success, and Revenue Operations teams.

Core Responsibilities

Pipeline Delivery: Manage the inbound marketing funnel to deliver the MQL volume necessary to achieve company sales goals.
Brand Messaging & Storytelling: Refine the Acres brand voice for our enterprise clients. Translate complex data into clear, compelling content that resonates with B2B customers.
Event Coordination & Sales Support: Oversee the planning and execution of industry conferences . Responsible for all logistics, executive speaking opportunities, booth strategy, and lead-capture processes to ensure the sales team is positioned for success at every event.
Team Management: Lead the Digital Growth, Graphic Design, and Content functions. Coordinate team workflows to ensure all marketing initiatives are cohesive and delivered on schedule.
Channel Strategy: Oversee social media, blog content, and sponsored placements to build market awareness and drive inbound interest.
Technical Management: Build and optimize web pages and landing pages within the HubSpot CMS to improve conversion rates and user experience.
Internal Advocacy: Clearly communicate the marketing vision and strategy to leadership. Provide data-backed rationale for marketing decisions and be prepared to discuss and refine ideas with internal stakeholders.
Project Oversight: Manage timelines and requirements for cross-functional projects, including webinars, presentations, and video content, ensuring all assets align with brand standards.

Key Competencies

Professional Experience: 5–8 years of experience in B2B Growth Marketing, preferably within a SaaS environment. Proven successful record in SEO/SEM strategy.
Experienced Manager: Success leading diverse teams in a competitive environment
Metric-Driven Success: A proven track record of managing marketing budgets and hitting specific lead generation and pipeline targets.
Event Management: Experience coordinating logistics and strategy for large-scale trade shows and professional conferences.
Industry Knowledge: A background in SaaS Real Estate, Land Brokerage, or Data Centers is highly preferred.
Technical Proficiency: Expert-level knowledge of HubSpot (CMS and Marketing Hub) and web analytics tools.
Operational Discipline: Strong organizational skills with experience using Asana to manage complex projects and distill information into actionable tasks.
Communication Skills: Excellent written and verbal communication, with the ability to explain complex concepts simply and professionally.
Collaborative Mindset: Experience working closely with fast-paced sales teams to align marketing output with sales needs

Acres

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Senior Marketing Manager