Develops and implements annual and quarterly marketing plans in collaboration with unit
heads, oversees the Marketing Department, and provides guidance to the team. Coordinates
marketing efforts, develops promotions, and manages brand positioning. Oversees social
media and content marketing, organizes promotional events efficiently, monitors campaign
progress, and conducts market research to stay informed of trends and competitor
movements. Controls budgets, communicates with external agencies, and leads advertising
and promotion activities across various platforms. Ensures team performance through training
and evaluations, improves product marketability and profitability, maintains relationships with
key accounts, recommends pricing strategies, and adjusts marketing plans based on market
