DUTIES AND RESPONSIBILITIES:
Brand & Reputation
- Define and implement a unified brand strategy across all markets and service lines.
- Oversee corporate communications, marketing campaigns, and brand reputation management.
- Ensure brand values and messaging are consistently reflected in all patient and customer touchpoints.
Growth & Partnerships
- Drive business growth by identifying new opportunities, service-line expansions, and strategic partnerships.
- Lead go-to-market strategies to enhance visibility, patient acquisition, and retention.
- Establish and manage alliances that create long-term value and diversify revenue streams.
Innovation & Digital
- Champion innovation by fostering a culture of creativity and piloting emerging technologies.
- Develop and oversee a “digital front door” strategy including website, mobile app, and omnichannel platforms.
- Integrate CRM, marketing automation, and analytics to enable data-driven growth and engagement.
Governance, Compliance & Risk
- Ensure all branding, marketing, and customer engagement activities comply with Dubai Health Authority (DHA) regulations, UAE data protection laws, and JCI standards.
- Work with Quality & Governance teams to integrate patient experience into performance indicators.
People & Financial Leadership
- Build and lead a high-performing team across brand, growth, innovation, and patient experience.
- Manage budgets effectively, ensuring return on investment for growth and innovation initiatives.
- Promote a culture of accountability, creativity, and excellence.
