Position Title: Manager, Direct Marketing
Reports To: Director, Direct Marketing & Analytics
Status: Full Time
Hiring Salary Range: $82,944 – $96,768
Work Location: Hybrid - 1 day per week in the office at 2085 Hurontario Street with occasional work at hospital sites – Mississauga, Credit Valley Hospital and Queensway Health Centre sites.
ABOUT US
At Trillium Health Partners Foundation (THPF), we envision a future where health care transcends expectations and every member of the community has access to the care they need, when they need it the most.
Our vision is bold: build a new kind of health care for a healthier community.
We are the driving force behind Trillium Health Partners. Our team is raising money for the hospital so that millions of patients in the West GTA and surrounding communities have access to the care they need. Trillium Health Partners is comprised of Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre and is one of the largest community-based, academically affiliated acute care facilities in Canada serving one of the fastest growing populations in the country. Trillium Health Partners is a teaching hospital affiliated with the University of Toronto and home to the Institute for Better Health, the hospital’s research, and innovation engine. It is also the regional specialist for over 14 programs such as cardiac, cancer, stroke, neurology, mental health and so much more. Our doctors and nurses partner with your local hospital to offer highly complex care.
Our 50+ member team is comprised of exceptional talent, with diverse backgrounds and expertise dedicated to raising the crucial funds needed to address the highest priority needs of our hospital.
We operate with respect, collaboration and a drive for excellence and have already made a massive impact! Our fundraising milestones include securing the largest donation ever made to a hospital in Canada by Peter Gilgan and the Peter Gilgan Foundation of $105 million to help build the future home of The Peter Gilgan Mississauga Hospital. We also secured the largest corporate match by Orlando Corporation of $75 million to support development of the new hospital, mental health and research and innovation.
While we love setting records, we are hungry for more and need your help getting there.
Join us to help revolutionize the future of health care in the West GTA.
The Role
The Manager, Direct Marketing is a full-time position within the Marketing and Community Engagement team at Trillium Health Partners Foundation. Reporting to the Director, Direct Marketing & Analytics the Manager, Direct Marketing will manage a portfolio of programs designed to support key business objectives including donor acquisition, donor retention, and revenue generation. The successful candidate will have experience managing a wide-range of Direct Marketing programs will and quickly build rapport with a number of vendors and internal relationships to achieve success. Preference will be given to candidates with prior experience in a hospital foundation, health-related charity or another health care or non-profit context.
PRIMARY RESPONSIBILITIES
Responsible for contributing to sizeable annual fundraising target across all programs in the portfolio and responsible for managing associated expense budget. Contributes to annual plans and budgets to support long term plans for the portfolio.
Ensures programs are executed with a multi-channel approach and considers, mail, email, telemarketing, digital fundraising tactics, and Face-to-Face/Door-to-Door interactions in collaboration with marketing & communications team.
In collaboration with Director, supports the development of comprehensive, measurable testing plans. This includes testing roadmaps and the execution of A/B tests to optimize key metrics in the areas of DM/email, face-to-face/door-to-door, and recurring donor retention
Working in conjunction with the team, set budgets, and annual KPIs to measure data, trends, and performance across donor retention, conversion, acquisition, and active donor base. Regularly monitors program performance, and adjusts or re-evaluates program tactics to optimize programs as appropriate.
Develops and implements, in collaboration with broader team, an overall strategy to attract new unrestricted giving vehicles through online/offline and face-to-face/door-ro-door giving and other direct marketing channels to grow overall portfolio, including stewardship best practises.
Leads external vendor partners to execute programs on plan, and that adhere to brand guidelines, tone and voice and agreed upon goals, timelines & KPIs. Reports and manages issues that arise with vendor to resolution.
Responsible for project management; delivering projects on scope and on time or flagging issues if necessary.
Collaborate with foundation partners like Major Gift team to document business rules around mid-level donor management and the movement / upgrade between annual programs and major gift programs.
Works with Corporate Services department to ensure timely, accurate and proper gift processing, data pulls & list management.
Responsible for coaching and mentoring 4 direct reports.
Builds strong, collaborative relationships within the Foundation, with key departments within the hospital and with various vendors that will be managed by this role.
Champions an environment that ensures effective sharing of information and collaboration with other Foundation programs and teams.
Stays engaged and current with hospital updates, health care topics and news of relevance to Direct Marketing
QUALIFICATIONS
5+ years of Direct Mail and Email development and telemarketing program execution and measurement
University degree or diploma in business, marketing, communication or other related disciplines
A recognized fund raising certification or CFRE would be an asset
Experience in Door-to-Door fundraising
Experience developing trigger-based and lifecycle based automated communications
Strong understanding of and experience with direct marketing test and control methodology as well as key metrics for direct marketing campaign success
Understanding of and experience utilizing segmentation and predictive modelling approaches for direct marketing campaigns
High level of experience in, and comfort with, managing vendor and supplier relationships as an extension of the team
Strong interpersonal skills, effective at building relationships and able to work well with donors, colleagues and key Foundation and Hospital stakeholders at all levels.
Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
Strong organizational and project management skills with a strong personal commitment to excellence
Highly professional and articulate with sensitivity, discretion and an appropriate demeanour.
Experience working in hospital environment, and / or health-related charity an asset
Experience in donor stewardship is an asset
TECHNICAL SKILLS
Strong analytical skills and business acumen
Strong proficiency with Microsoft Office suite (PowerPoint, Excel and Word in particular)
Donor/Client database experience (Raiser’s Edge Experience with Raiser’s Edge, Luminate Online)
Experience with PowerBI and Fundraise Up, an asset
Every application is reviewed by a human recruiter and all hiring decisions are made by people. All positions posted on the Trillium Health Partners Foundation Careers Site represent current vacancies, unless otherwise posted in the job description.
In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code Trillium Health Partners Foundation will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.
We thank all those who apply but only those selected for further consideration will be contacted.
