Brand Manager - Colombia

Opella • Full-time • Bogota, Capital District, RAP (Especial) Central, Colombia • 6d ago

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job

The Brand Manager will play a key role in developing short- and mid-term strategic plans, as well as in managing and executing brand strategies. This position involves a broad range of responsibilities, including planning local 360° marketing campaigns for the assigned products based on SWOT analysis, competitive insights, and market dynamics, while coordinating activities across all company areas. The ultimate goal is to drive product positioning and increase market share within the OTC segment.

Key Responsibilities

Coordinate the execution of regional marketing plan tactics to ensure delivery of strategic objectives.
Evaluate and anticipate market changes to ensure marketing activities respond to evolving business needs, while contributing to the development and prioritization of brand innovations to maintain competitiveness.
Deliver on sales plans, grow and sustain market share for existing and upcoming products, driving overall company share growth.
Partner with the Medical team to develop scientifically backed campaigns and stay up to date with relevant literature to promote products based on evidence-based medicine.
Collaborate with cross-functional teams at both local and international levels to ensure product availability at the point of sale in a timely and effective manner.
Co-develop and follow up on digital marketing strategies, supporting the growth of brand channels.
Lead pre-marketing, product launch, and post-launch follow-up activities.
Monitor competitor activities and analyze results to take corrective actions or capitalize on opportunities.
Continuously track pricing strategy and ensure regional pricing remains competitive and optimized.
Manage promotional and media budgets, allocating financial resources effectively to support local initiatives.

About You

Experience & Technical Skills:

5+ years of experience in a similar role.
Experience in the OTC pharmaceutical industry and/or FMCG.
Proven experience in the Colombian market as a Brand Manager and/or Trade Marketing Manage
Proficiency in analytical tools such as Excel, Power BI, and/or similar platforms.
Experience managing OTC and consumer brands.

Soft Skills:

High level of autonomy, strong impact and influencing skills, with the ability to build effective interpersonal relationships.
Strong analytical mindset with the ability to interpret market data, coupled with self-management and initiative.
Agility and adaptability in dynamic environments.
Knowledge of product management and business development planning.

Education:

Bachelor’s degree in marketing, Business Administration, or a related field.
Postgraduate studies in Marketing or related

Languages:

English intermediate to advanced level required, with ability to communicate with global stakeholders.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.  

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscapina, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

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