About the role
This role will establish and lead the Customer Programs function inside Enterprise Marketing — the team accountable for how Anthropic engages its most strategic customers. The mandate is to start with the audience: build and govern the contact map of executives and decision-makers across our top-tier accounts, then design the portfolio of high-touch programs (Customer Advisory Boards, Executive Briefings, early access programs, co-marketing investment, customer references) to that map. This leader brings these initiatives under one strategy and owner.
A defining feature of this role is serving as the single point of contact to our leadership for our executive-level customer programs. You will work closely with the office of our Chief Commercial Officer and Sales leadership to represent what we are asking of our top customers, what they are getting from us, and what they are telling us — with workstreams and a team behind you. You will also be the standing voice of these customers inside Anthropic, ensuring their priorities are understood by Product, GTM, and company leadership. You will hire and manage a team covering advisory boards, executive briefings, early access programs, and more. The right candidate has built customer programs at a high-growth B2B company before, is credible in a room of Fortune 500 executives, and operates comfortably with GTM and company leadership.
Responsibilities
- Build the Customer Programs function: define the strategy, hire the team, establish the operating model with PMM, Strategic Events, Solutions, ABM, and Sales leadership.
- Serve as the single accountable owner to the CCO and Sales leadership for Customer Advisory Boards and executive customer engagement.
- Own the governed strategic-account audience: the named list of executives and decision-makers across our lighthouse accounts that every high-touch program draws from, maintained in partnership with sales leadership.
- Design and run the portfolio of high-touch customer programs end to end: CAB charter and membership, EBC intake and programming, early access customer selection and feedback loops, co-marketing fund deployment, and the customer reference and speaker bench.
- Act as the voice of strategic customers inside Anthropic — bring their priorities and feedback into Product, GTM, and leadership forums, and make sure the company treats supporting them as a priority.
- Coordinate the asks we make of top customers across the company so that no executive is over-approached and every engagement is intentional.
- Own reporting on account coverage, engagement depth, and program-influenced expansion to Sales and Marketing leadership; build toward an incrementality view over time.
- Partner cross-functionally on execution — this team is the single-threaded owner of these programs (audience, programming, customer and Sales comms) and orchestrates specialists for content and production. Over time, this includes partnering with Brand on the executive hospitality standard, and how Anthropic shows up when we host our most important customers.
You may be a good fit if you have
- 10+ years in B2B enterprise marketing, customer marketing, or executive programs, including 4+ years leading a team.
- Built or significantly scaled an executive customer programs function (CABs, EBCs, executive sponsor programs, customer advocacy) at a high-growth enterprise technology company.
- A track record of being the trusted marketing counterpart to a CRO/CCO and enterprise Sales leadership — you have been the one person in the room representing customer programs to the head of the commercial org.
- Demonstrated executive presence with Fortune 500 C-suite and VP-level customers; you have personally recruited, hosted, and maintained CAB-level relationships.
- Experience designing programs from an audience-first model: starting with a named-account list and building format, content, and cadence to it, rather than filling seats for pre-built events.
- Strong cross-functional operating skills — you can define remits with adjacent teams (product marketing, events, solutions, field) and hold the line on them without friction becoming the story.
- Comfort owning a number: you have reported on coverage, engagement, and influenced pipeline/expansion and can stand behind the methodology.
- Clear written and verbal communication; you can brief an executive in three bullets and write the memo behind it.
- Genuine interest in AI and in helping the world's largest enterprises adopt it responsibly.
