About the role
Anthropic is seeking a Customer Marketing Programs Manager to build and run the programs that put customers at the center of how we launch products and tell our story. You'll own a portfolio spanning early access for model launches, customer-facing events, analyst relations support, and voice-of-the-customer work that feeds directly back into the product roadmap. The through-line across all of it: get the right customers into the right moments—launches, stages, analyst briefings, campaigns—to ensure everything Anthropic says and does is rooted in customer proof.
As a key member of the Customer Marketing team, you'll combine strategic thinking with hands-on program management. You'll need to deeply understand what our customers are building with Claude, translate that into compelling proof points that support launches, and orchestrate the moving pieces so those stories land on time. You'll work across Customer Marketing segment leads, Product Marketing, Product, Sales, and Communications—making sure what customers are actually experiencing informs how we go to market.
If you like working with product teams, thrive on cross-functional coordination, and care about making sure customer voices shape what gets built and how it gets launched, this is a great fit. AI moves fast, and so do we—priorities will shift, timelines will compress, and that's part of what makes this work exciting. You'll need to be someone who thrives in that environment and keeps things moving with a level head while always putting the customer first.
Responsibilities:
- Support Anthropic launches end-to-end: customer selection, onboarding, feedback collection, and activation for launches
- Manage our early access program end-to-end from a customer marketing perspective—coordinating co-marketing moments, collecting customer proof points during the program, and ensuring participants are set up to share via their own channels when the launch goes live
- Work with Sales and Customer Marketing segment leads to build and maintain customer tiering and tracking in CRM—setting up automated triggers so we know when a customer hits a milestone that unlocks new engagement opportunities
- Manage customer events programming end-to-end: selecting the right customers and speakers, building out session content with Customer Marketing segment leads, prepping speakers, and acting as the customer point of contact day-of
- Support analyst relations efforts by identifying and preparing customers for analyst briefings and inquiry calls
- Build and maintain voice-of-the-customer programs that channel structured feedback to Product teams, surfacing what customers need, what's working, and what isn't
- Coordinate across Sales, Product, PMM, Events, Creative, and Communications to align customer storytelling with launch timelines and go-to-market plans
- Define what great looks like across your programs—set benchmarks for customer participation in early model testing, events, and analyst engagements, and track progress against them
You may be a good fit if you have:
- 8+ years of experience in customer marketing, product marketing, or a role that blended both—ideally in B2B SaaS or enterprise technology
- Experience running early access, beta, or customer preview programs tied to product launches
- Strong cross-functional coordination skills—you've worked across Product, Sales, Marketing, and Comms and know how to keep everyone aligned without formal authority
- Excellent storytelling and writing skills, with the ability to translate technical customer outcomes into clear, compelling narratives
- Experience building and managing customer reference programs or pipelines
- A track record of working closely with product teams, whether through structured feedback programs, advisory boards, or embedded partnerships
- Comfort working with analyst relations—you've prepped customers for briefings or participated in AR programs before
- Strong project management instincts; you can juggle multiple launches, events, and programs simultaneously without dropping things
- A genuine interest in understanding what customers are building and why, not just capturing a quote and moving on
Strong candidates may also have:
- Experience with customer advisory boards (CABs) or structured community programs
- Background in the AI/ML ecosystem, particularly developer tools and infrastructure
- Familiarity with analyst relations firms and processes (Gartner, Forrester, IDC, etc.)
- Experience coordinating co-marketing efforts with cloud service providers or technology partners
- A product sense—you naturally think about how customer feedback should influence roadmap and positioning
