About the role
We are looking for a high-energy, results-driven Field Marketing Managers to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that builds pipeline and accelerate revenue through in-person and virtual experiences.
We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle — from strategy and sales alignment through execution and pipeline attribution.
Responsibilities
Field Event Strategy & Execution
- Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows
- Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
- Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
- Manage sponsorships, venue relationships, speakers, and third-party event investments end to end
Pipeline Generation & Accountability
- Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
- Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
- Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
- Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics
Cross-Functional Collaboration
- Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
- Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets
- Bring field insights back to the broader marketing team to inform campaign strategy and messaging
Operational Excellence
- Manage field marketing budgets with a bias toward efficiency and measurable outcomes
- Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail
- Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments
You may be a good fit if you have
- 7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required
- A proven track record of driving pipeline through field programs — you think in terms of pipeline and revenue, not just attendance
- A highly self-directed and execution-oriented mindset — you move fast, take ownership, and don’t wait to be told what to do
- Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
- Deep experience working cross-functionally with sales, BDR, and demand generation teams
- Excellent communication skills — equally effective influencing sales leaders and collaborating with marketing peers
- Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
Strong candidates may also have
- A local footprint or willingness to relocate to San Francisco — very strong preference for candidates who can be based in SF and work from the office 2 days a week, mirroring the broader Marketing team
- ABM experience and comfort using intent data to drive targeted event and account strategies
- Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
- Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs
Role-specific policy: For this role, if not locally based in San Francisco, we expect staff to be able to work from our San Francisco office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
