Overview
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Research and Insights!
This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in original survey research and be able to lead a team and manage projects from start to finish, as well as independently own programs.
Responsibilities
- Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients
- Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to client relationships, to account relationships, billing and growth
- Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.
- Development of research, analytics and measurement proposals
- Analysis and reporting of findings in a way that tells a concise and clear story with the data and provides answers to the client’s main questions/objectives; Presentation of results to account team and client
- Serving as a specialist and advisor in research and analysis, to include:
- Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices
- Participating in or driving analytics projects and initiatives
- Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business
- Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business
- Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.
Qualifications
- 3 to 5 years of research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary
- Strong orientation toward client service and teamwork
- Strong business acumen and understanding of the communications landscape
- Management experience
- The ability to work on multiple projects concurrently
- Strong statistical, writing, and public speaking/presentation skills
- Strong understanding original/primary quantitative research and statistics
- Research supplier/vendor/budget management experience preferred
The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid
