Job DetailsJob Location: Administration - Rockford, IL 61103Position Type: Full TimeSalary Range: $22.00 - $26.50 HourlyJob Category: MarketingPosition Summary:

The Social Media Coordinator supports the execution of Goodwill’s social media strategy by creating engaging, mission-driven content that highlights our retail stores, donation efforts, events, and life-changing programs. This role plays a key part in telling Goodwill’s story by showcasing community impact, sustainability initiatives, and the individuals we serve, while also driving store traffic and encouraging donations.

Competencies & Responsibilities:

Technical Skills

Experience managing social media platforms and scheduling tools such as Meta Business Suite, Sprout Social, or Hootsuite 
Proficiency in content creation tools including Canva, Adobe Creative Suite, and basic video editing apps 
Ability to capture and edit photo and video content for social media using mobile devices or cameras 
Familiarity with social media analytics, reporting tools, and key performance metrics such as engagement, reach, and impressions

Project Management

Strong organizational and time management skills with the ability to manage multiple projects and deadlines 
Experience managing content calendars and coordinating campaigns across multiple locations or teams 
Ability to collaborate effectively with internal teams to gather content and ensure timely execution 
Ability to adapt to changing priorities and manage last-minute requests in a fast-paced environment

Communication & Customer Focus

Strong written and verbal communication skills with the ability to adapt tone across platforms 
Ability to engage with customers and respond to comments, messages, and reviews in a timely and professional manner 
Experience handling customer inquiries and feedback with empathy and a solutions-focused approach 
Strong storytelling skills to communicate brand messaging and mission impact

The responsibilities listed above describe the general nature and level of work being performed and are not intended to be a comprehensive list of all duties. Additional responsibilities may be assigned.

Key Responsibilities

Execute daily social media content across platforms including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube for multiple Goodwill locations 
Create, schedule, and publish engaging content that promotes retail, donations, events, job openings, and mission programs 
Write compelling, on-brand captions that balance promotion, storytelling, and community engagement 
Capture photo and video content in stores and at community events to highlight real-time impact 
Monitor and respond to comments, messages, and reviews in a timely, positive, and helpful manner 
Support promotion of seasonal campaigns, hiring initiatives, and special events such as job fairs and fundraising events 
Execute and maintain the social media content calendar across multiple locations and programs 
Collaborate with internal teams to gather stories, testimonials, and program updates 
Identify social media trends and recommend creative ideas to increase engagement and reach 
Track and report on performance metrics including engagement, reach, and follower growth 
Additional responsibilities may be assigned as needed

Sensory and Physical Requirements

Ability to perform all essential job functions. Must be able to use a computer and related technology. Vision required to work within digital platforms and complete assigned tasks.

Work Environment

Work is primarily conducted in Goodwill’s Home Office, with regular local travel to store locations and community events. Schedule is generally daytime hours, with occasional evening or weekend work.

Disclaimer

This job description does not state or imply that these are the only duties to be performed. The employee will be required to follow any other job-related instructions and perform other duties as assigned by their supervisor.

Requirements represent the minimum levels of knowledge, skills, and abilities necessary to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Goodwill Industries of Northern Illinois is an equal opportunity employer. This document does not create an employment contract. Employment is at will.QualificationsQualifications & Basic Job Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience 
1 to 3 years of experience in social media, marketing, or communications 
Strong writing and storytelling skills 
Experience managing multiple social media accounts or locations is a plus 
Familiarity with social media platforms, trends, and best practices 
Strong organizational skills and attention to detail 
Ability to work independently, prioritize tasks, and meet deadlines

Additional Requirements

Valid driver’s license and reliable transportation required 
Ability to travel regularly between Goodwill store locations, community events, and other work sites as needed

Benefits

Health & Wellness: Medical, dental, vision insurance, basic and voluntary life insurance as well as short-term disability and employee assistance program.
Financial Security: Competitive salary, retirement plans with employer discretionary match, and bonus opportunity.
Work-Life Balance: Paid time off, and flexible schedule.
Professional Growth: Training programs, tuition reimbursement, and career advancement opportunities.
Perks & Extras: Employee discounts, and a supportive, inclusive workplace.

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