At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.
Permanent Regular
Job Description:
The Product Marketing Analyst is responsible for measuring and optimizing the impact of go-to-market (GTM) strategies, campaigns, and messaging across product lines and markets. This role plays a critical role in translating performance data into actionable insights, enabling the alignment of product messaging with commercial results.
In a global role, the analyst supports the development of consistent KPIs and dashboards across countries and tracks adoption and performance metrics. In a local role, the analyst monitors local campaign execution, evaluates the market response, and helps adapt global positioning and GTM to the local context.
YOUR NEXT CHALLENGE
Responsibilities:
1. Global Responsibilities
Define and monitor global KPIs related to adoption, engagement, retention, and product marketing performance.
Build and maintain dashboards and scorecards for product launch success, sales enablement impact, and positioning effectiveness.
Collaborate with Research, Product Management, and Data teams to provide global GTM insights.
Analyze global performance trends and identify improvement opportunities for campaigns and messaging.
2. Local Responsibilities
Track local product launch results and assess the performance of GTM campaigns.
Analyze funnel metrics from awareness to adoption and help optimize messaging and targeting.
Support sales enablement effectiveness by tracking content usage and sales readiness.
Work closely with local Product Marketing Managers and Marketing teams to adjust positioning based on market response.
YOU ARE A MATCH IF...
Education:
Bachelor’s or Master’s degree in Marketing, Business Analytics, Economics, or a related discipline.
Work Experience:
2–5 years of experience in marketing analytics, GTM performance analysis, or product marketing.
Familiarity with B2B2C product environments and CRM/analytics systems preferred.
Skills & Certifications:
Proficiency in Salesforce, Power BI, Tableau, Google Analytics, or similar.
Strong data storytelling and communication skills.
Proficiency in Microsoft 365.
Languages:
For global, regional, or area roles, fluency in English is required. Additional languages such as French, Spanish, Portuguese, or other relevant languages are an advantage.
For local country leadership and management roles, fluency in the local language and English is required.
For local individual contributor roles, fluency in the local language is required. English is considered an advantage as it supports communication, learning, and collaboration in a multinational context.
Working Conditions:
For global, regional, or area roles:
Hybrid working patterns depending on the host country policies. Collaboration across different countries, functions, and time zones. Travel may be required depending on business needs.
For local roles:
Hybrid working environment depending on local policies. Collaboration with local business teams and relevant regional or global stakeholders. Occasional travel may be required depending on business needs.
Competencies:
GTM & Campaign Performance Measurement
Marketing Analytics & Reporting
Sales Funnel & CRM Insight Generation
Insight-to-Action Translation
KPI Framework Development
Why join Pluxee?
Join an inclusive team
Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.
Turn inspiration into possibility
Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.
Make a positive impact
Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.
Grow with us
Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.
