Social Media Manager / Instagram Reels Growth Strategist

BuzzyBooth.com • Full-time • Remote (South Africa) • 6d ago

About BuzzyBooth

BuzzyBooth helps restaurants, dental offices, orthodontic practices, and local businesses turn their in-person customers into leads, reviews, social content, and repeat visits through our smart photo booth and marketing automation platform.

We are looking for a highly creative Social Media Manager who knows how to create Instagram Reels that actually get attention, drive engagement, and have the potential to go viral.

This is not a basic “post 3 times a week” role. We want someone who understands what makes people stop scrolling, watch until the end, share, comment, and follow.

About the Role

We’re looking for someone who has strong experience creating short-form video content, especially Instagram Reels, TikToks, and social videos for brands, founders, or businesses.

You should understand hooks, storytelling, trends, pacing, captions, editing, visual structure, and what makes content perform. You should also be able to take raw ideas and turn them into strong social media content that feels native to Instagram — not overly corporate, not boring, and definitely not “marketing brochure energy.”

Responsibilities

Create and manage Instagram Reels strategy for BuzzyBooth
Come up with viral-style content ideas, hooks, and angles
Write short-form video scripts for Reels, TikTok, and Instagram content
Edit or oversee editing of Reels with strong pacing, captions, music, and visual flow
Repurpose founder stories, customer examples, product demos, testimonials, and behind-the-scenes content into engaging videos
Stay on top of Instagram, TikTok, and short-form video trends
Analyze what content is performing and suggest improvements
Help create a consistent posting schedule
Improve engagement, reach, saves, shares, comments, and follower growth
Create content for different audiences, including restaurants, dental offices, orthodontists, and local business owners
Work with our team to turn business ideas into content that feels relatable, useful, and shareable

What We’re Looking For

Proven experience creating Instagram Reels, TikToks, or short-form videos that performed well

Strong understanding of viral hooks, retention, watch time, and engagement

Ability to write scroll-stopping captions and video scripts

Strong sense of what feels current on Instagram and TikTok

Experience managing social media for a brand, founder, startup, or business

Comfortable turning raw ideas into polished, engaging content

Good eye for editing, pacing, subtitles, transitions, and storytelling

Ability to look at data and understand why a post did or did not perform

Creative, fast-moving, and not afraid to test new ideas

Ideal Person

You are someone who naturally studies content. You know why one Reel gets 500 views and another gets 500,000. You understand that going viral is not random — it comes from strong hooks, timing, storytelling, editing, relatability, and testing.

You are creative, but also practical. You can move fast, create a lot of ideas, test different angles, and improve based on performance.