Assistant Retail Marketing Manager
Department: Brand Marketing
Employment Type: Permanent - Full Time
Location: Head Office, London
Reporting To: nav kaur
Description
We are seeking a highly organised and commercially minded Retail Marketing Manager to support the Senior Retail Marketing Manager in developing and delivering a best-in-class retail marketing strategy. This role will play a pivotal part in activating integrated marketing campaigns, strengthening retailer partnerships, and driving commercial performance across the retail channel.
Working cross-functionally with teams across Commercial, Digital, CRM, Creative, PR, Social, Visual Merchandising, Education and New Product Development, you will help bring innovative campaigns, launches and events to life while ensuring a seamless omni-channel customer experience. This is an exciting opportunity for a proactive marketer who thrives in a fast-paced environment and is passionate about delivering exceptional retail marketing initiatives.
Key Responsibilities
- Support the development and execution of the retail marketing strategy, ensuring alignment with wider business objectives and commercial priorities.
- Adapt global marketing calendars and campaign toolkits for the UK retail channel, delivering impactful 360° marketing campaigns, product launches and events.
- Collaborate with internal stakeholders to develop innovative activation plans, campaign content and launch strategies that drive engagement and customer acquisition.
- Lead the planning and execution of in-store events, promotional activities and retail experiences that enhance brand visibility and customer connection.
- Support Joint Business Planning (JBP) initiatives by partnering with National Account Managers and retail partners to secure and deliver effective marketing support.
- Drive key retail performance indicators, including footfall, traffic, average order value, basket size, customer acquisition, CRM growth and loyalty across retail channels.
- Develop and deliver comprehensive retail marketing toolkits, including POS materials, digital assets, PDP content, seasonal campaigns and promotional support.
- Monitor and support visual merchandising standards, ensuring retail environments align with brand guidelines, planograms and key campaign objectives.
- Manage relationships with agencies, suppliers and retail partners to deliver high-quality marketing materials while identifying opportunities for cost efficiencies.
- Analyse campaign performance, provide actionable insights and present recommendations to optimise future retail marketing activity.
Skills, Knowledge and Expertise
- Proven experience in retail, trade or brand marketing, ideally within beauty, luxury, lifestyle or FMCG sectors.
- Strong understanding of omni-channel retail marketing and customer engagement strategies.
- Experience managing integrated marketing campaigns from concept through to execution and evaluation.
- Excellent project management skills with the ability to manage multiple priorities and deadlines simultaneously.
- Strong commercial awareness with an understanding of retail KPIs and business planning processes.
- Experience working closely with retail partners, account teams and cross-functional stakeholders.
- Knowledge of visual merchandising principles and in-store activation strategies.
- Strong analytical skills with the ability to interpret campaign data and provide performance insights.
- Exceptional communication, presentation and relationship-building abilities.
- Highly organised with strong attention to detail, budget management experience and a proactive, solutions-focused approach.
Benefits
- We operate a Hybrid Working Policy which means three days in our Baker Street (London) offices and two days working from home. We also offer flexible working hours, core hours are between 10am - 4pm.
- 27 days holidays plus your birthday off!
- Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
- Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
- Company Pension Scheme
- Healthcare Cash Plan (with Dental)
- Access to Medicash Plan - which covers a broad range of medical services
- Employee Assistance Programme for all Associates and their families
- Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
- Much, much more!
