Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Role Summary:
As the Sr. Manager - Strategic Ads Partnerships, you will lead the strategy, growth, and monetization of our highest-GMV brands across Food and Non-Food verticals. The role focuses on scaling advertising investments through tailored brand strategies, new demand channels (including off-app and agency-led solutions), and data-driven commercial execution. We’re looking for a proactive leader with strong stakeholder management, analytical depth, and the ability to turn insights into impactful business outcomes while driving best-in-class advertising practices across markets.
What's On Your Plate?
Extended Demand Channels:
You will expand Ads monetization beyond on-platform products by unlocking new demand channels for Key Accounts (e.g., agencies, DSPs, etc.) across the app and off-app, with Endemic and non-Endemic channels. Treat these as commercial growth levers, not standalone products. Pilot, validate, and scale high-impact opportunities, and feed successful models into GTM for broader rollout.
Own Ads revenue for Key Accounts (direct accountability):
You are directly accountable for Ads revenue acceleration from the LCS segment. You will build account-level Ads strategies (not generic approaches). Define budget potential and targets per account. Track and drive monthly/quarterly revenue delivery. This is a number-carrying role, not a support function.
Develop account-specific product mix & investment Strategy:
You will decide, for each account: how much to invest across which channel (on-app, vs off-app), across products (in CPC vs Display), what role each product plays (acquisition vs conversion vs branding), how budgets shift across seasons, campaigns, and business goals. You are expected to override generic recommendations where needed.
Structure deals & custom solutions in partnership with commercial teams:
You will design custom packages (bundled products, pricing structures, pilots), lead negotiations with senior stakeholders on the partner side and with internal teams, including Commercial, Finance, Legal, and Billing on non-standard setups.
Influence Product via structured feedback (not ownership):
Surface account-specific gaps (pricing, targeting, reporting). Push for prioritization where justified by revenue impact. You do not define global product strategy - but feed into it.
What does success look like in this role?
Successful ownership here means establishing for our company that each account has a clear, structured Ads strategy and roadmap. Ad adoption would be planned and predictable, not reactive, and not limited to just the on-app channel. Single-threaded ownership on partner-facing Ads narrative is visible.
KPIs include:
- Revenue generated from new advertising channels.
- Growth in the number of active advertisers and new ad budgets captured.
- Coverage of key accounts with clear multi-channel advertising plans.
- Qualified revenue pipeline from new monetization opportunities.
- Conversion of successful pilots into scalable go-to-market programs.
