At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.
Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
Job Description
Reporting to our Media Strategy, VP , as a Media Strategist, you are responsible for delivering innovative, effective and accountable strategies and plans to grow our clients’ business. You will sit at the intersection of data, technology and creativity, translating complex briefs into high-performing cross-channel digital media plans.
Your responsibilities will include:
Qualifications
Experience: 2+ years of experience managing or planning multichannel media campaigns within an agency or a fast-paced client-side environment.
Audience Research: Proven experience using audience profiling and consumer intelligence tools (specifically GWI, YouGov or equivalent) to gather data, build target personas and directly inform media strategies.
Language Proficiency: Bilingual in English and Mandarin to successfully manage, communicate and deliver strategies for our existing portfolio of Mandarin-speaking clients.
Channel Expertise: Proven hands-on planning or buying experience in at least two major digital channels (e.g., Paid Social, Paid Search, Programmatic or digital video).
Analytical Aptitude: Familiarity with measurement attribution, Media Mix Modelling (MMM) and modern digital reporting dashboard solutions.
Strategic Understanding: A clear demonstrable understanding of media concepts, terms and how digital media strategically fits into a holistic, omni-channel marketing plan.
Radical Collaboration: Proven track record of working closely with cross-functional and diverse teams to achieve common business goals.
Adaptability: Proven ability to thrive and maintain high integrity under pressure in a fast-paced, rapidly shifting environment with an agile and proactive problem-solving mindset.
Measurement Frameworks: Outline and document comprehensive data collection plans that map the entire user journey, ensuring every critical conversion touchpoint is accounted for and accurately tracked.
Advanced Attribution: Hands-on experience evaluating attribution modelling techniques (such as DDA models, path to conversion or time lag analysis) using platforms like Campaign Manager, Google Analytics 360, SA360 or Facebook Attribution.
Audience Ecosystems: Familiarity with defining and managing first, second and third-party audiences across platforms such as Google, Facebook, LiveRamp, Salesforce or Segment to inform targeting and media flighting.
Test & Learn: Understanding of testing proposals to evaluate and refine media activity, including conversion lift studies and customer journey analysis.
Data & Visualisation: A strong comfort level with data, performance reporting and basic data visualisation tools to help turn campaign numbers into clear and digestible visual stories.
Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.
Additional Information
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.
💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Jellyfish confirms you have the right to disconnect from the workplace outside your usual working hours as set out in the internal policy.
Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.
