Sr. Product Marketing Manager - ISV

NetApp, Inc. • Full-time • Santa Clara, California, United States • 3d ago

Job Summary

As a Product Marketing Manager, ISV Marketing at NetApp, you will own the go-to-market (GTM) strategy for our Technology Alliance Partners and lead the end-to-end market approach for NetApp’s most strategic integrations and ecosystem partnerships.

You will define how these partnerships are positioned, launched, and brought to market, ensuring they deliver clear customer value and differentiated impact. This role is responsible for developing and executing GTM strategies that drive awareness and demand, creating alliance messaging and core content, and guiding launches, sales enablement, and ongoing GTM execution.

This position requires a deep understanding of both NetApp’s and our partners’ products, positioning, target markets, and go-to-market motions, along with the ability to identify and influence high-impact market opportunities.

This is a highly cross-functional role working closely with Product, Alliances, Sales, and Marketing. You will act as the connective tissue between NetApp’s product portfolio and our partner ecosystem, aligning teams and execution to maximize customer and business impact.

Job Responsibilities

Messaging & Positioning: Own end-to-end product marketing strategy for NetApp’s most strategic partnerships and integrations, including AI. Define differentiated joint value propositions, messaging, and positioning, and lead launches and ongoing go-to-market strategy to drive adoption and market impact at scale.

Go-to-Market Strategy: Set and lead integrated go-to-market strategy aligned to portfolio and business priorities. Partner with Product, Alliances, Sales, and Demand Generation to translate strategy into cohesive plans that drive awareness, adoption, and revenue. Own end-to-end execution and results, continuously optimizing based on performance, partner engagement, and market signals.

Sales Enablement: Shape co-sell strategy across direct and indirect routes to market. Deliver executive-ready narratives, sales plays, and enablement that support complex deals, strategic accounts, and partner-led growth motions.

Relationship & Executive Alignment: Serve as a senior marketing lead for alliance relationships, driving tight cross-functional alignment across Alliances, Global Regions, Product Marketing, Sales, and Partner Ecosystem teams. Lead quarterly business and marketing reviews with internal and partner executives to assess performance, surface risks, align on priorities, and unlock incremental growth opportunities. Influence without authority to ensure sustained executive engagement and partner commitment.

Market & Portfolio Insights: Lead TAM/SAM analysis, buyer and market research, and competitive benchmarking to inform investment decisions and ecosystem strategy. Synthesize market, customer, and performance insights to refine positioning, improve go-to-market effectiveness, and identify new partnership and growth opportunities.

Experience Required and Education

Required Qualifications

10+ years of experience in Product Marketing or Technical Marketing
Proven experience developing product messaging and positioning, and creating compelling customer stories and marketing collateral
Strong experience with TAM/SAM analysis and competitive benchmarking or competitive intelligence
Demonstrated success partnering with sales teams and delivering sales enablement materials

Education

Bachelor’s degree in Business, Marketing, or a technical field
Equivalent practical experience may be considered in lieu of a degree

Compensation:
The target salary range for this position is $175,000-205,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

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