Assistant Manager, Employee Engagement and Communications

Chow Tai Fook • Full-time • Hamburg, Germany • 4w ago

About the Job

Reporting to Associate Director, Employee Engagement & Communications, the role is to support and drive the company's cultural transformation. This role involves improving employee engagement, promoting a positive corporate culture, managing communications initiatives, and assisting in employer branding efforts.

Key Responsibilities

Employee Engagement Strategy & Campaign Management

Support in designing frameworks and processes to drive cultural transformation and improve employee engagement to achieve overall People & Culture strategies.
Lead the planning and execution of integrated employee engagement campaigns aligned with People & Culture strategies and cultural transformation goals.
Design and implement structured engagement frameworks, including annual engagement calendars, communication roadmaps, and measurement mechanisms.
Own end-to-end campaign management for key initiatives (e.g. engagement programmes, wellness campaigns, leaders connect sessions), including concept development, stakeholder alignment, budgeting, vendor management, execution, and post-campaign evaluation.
Track and analyse engagement metrics (participation rate, feedback score, engagement score, ROI indicators) to continuously improve effectiveness.

Content Creation & Storytelling

Develop and execute an editorial strategy to strengthen employer branding across digital and offline channels.
Lead LinkedIn content planning and storytelling initiatives, including executive thought leadership, employee stories, culture highlights, and corporate announcements.
Source, interview, and craft compelling stories from employees across all levels and geographies.
Produce and oversee multi-format content creation including articles, newsletters, intranet features, videos, presentations, event scripts, and visual assets.
Manage content calendars and ensure consistent brand voice, tone, and messaging across platforms.
Monitor content performance and optimise based on analytics and engagement insights.

Stakeholder & Cross-Functional Collaboration

Partner closely with HRBPs, Talent Acquisition, Talent Development, and business leaders to align employee communications with business priorities.
Provide communication advisory support to team lead to enhance visibility and leadership engagement.
Support change communication initiatives during culture transformation projects.

Requirements

Degree in Communications, Journalism, Marketing, PR, or related disciplines, with 8+ years of experience in internal or external communications roles, preferably gained from MNCs or large corporations. Candidates with an agency background are welcome.
Good understanding of the latest communications and AI tools, as well as digital content trends, with the creativity and agility to pilot new ideas.
Proficient content creator with experience in producing a range of communication assets, from print, digital, visual, to video assets.
Skilled in process management and problem-solving to multiple projects timely with high quality.
Strategic individual with business acumen, critical thinking skills and ability to be a good team player.
Strong interpersonal and communication skills with both external & internal parties including staff of all levels, external organisations, suppliers and service providers.
Adaptive, flexible, and accountable, with the ability to handle projects independently.
Excellent command of written and spoken English & Chinese (Cantonese and Putonghua).
Able to travel for business if required.