- Develop and execute a comprehensive stakeholder communications strategy aligned with organizational priorities and department goals
- Manage ongoing communications across multiple audiences, including partners, members, community stakeholders and internal teams, ensuring clarity, consistency and alignment
- Produce a consistent cadence of communications including partner updates, stakeholder briefings, internal communications and visitor economy reports
- Lead the development of the annual report, translating data, partner insights and industry trends into a clear, compelling narrative that informs and aligns stakeholders
- Collaborate with Events & Activations to support the annual meeting, ensuring content, messaging and storytelling are cohesive and impactful
- Research, analyze and translate internal datasets, partner insights and industry trends into clear, relevant communications
- Write and manage content including blog posts, thought leadership pieces and stakeholder-facing storytelling that reinforces the value and impact of the visitor economy
- Monitor local and regional news, policy developments and public sentiment to ensure communications are timely, relevant and responsive to the current environment
- Develop toolkits, messaging frameworks and talking points that enable internal teams and partners to communicate a consistent and aligned story
- Partner with Marketing to align stakeholder messaging with brand campaigns, PR efforts and external storytelling
- Co-lead crisis communications preparedness with the EVP, including development and maintenance of playbooks, protocols and scenario planning
- Support real-time communications during high-pressure or sensitive situations, ensuring speed, accuracy and alignment across stakeholders
- Manage communication channels and distribution strategies to maximize reach, engagement and effectiveness
- Track, analyze and optimize communications performance, using data and stakeholder feedback to continuously refine approach
Primary KPIs
- Stakeholder engagement metrics including open rates, click-through and content utilization
- Stakeholder sentiment, trust and perception indicators
- Timeliness, clarity and consistency of communications delivery
- Performance of content including blog engagement and stakeholder usage
- Quality, reach and impact of the State of the Visitor Economy report
- Crisis response readiness and execution effectiveness
- Contribution to partner engagement, retention and participation
Qualifications
- Proven experience developing and executing multi-audience communications strategies, including external stakeholder and internal communications
- Strong writing and storytelling skills, with experience producing a range of content including reports, blog posts and executive communications
- Experience working with data and insights to inform messaging and develop meaningful narratives
- A strong understanding of the local and regional landscape with the ability to stay attuned to emerging issues, sentiment and opportunities to shape messaging and outreach.
- Demonstrated ability to stay informed on local, regional or industry trends and translate that awareness into timely and relevant communications
- Experience developing messaging frameworks, toolkits and communication assets for diverse audiences
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Collaborative mindset with experience working cross-functionally across marketing, partnerships and leadership teams
- Excellent judgment and ability to navigate complex or sensitive communications situations
Join us in shaping the narrative and driving engagement. Explore St. Louis offers a robust compensation and benefit package including medical, dental, vision, life and disability insurance as well as pension, paid holidays and PTO. Apply on our Explore St. Louis Careers URL or email a resume and cover letter to jobs@explorestlouis.com. Please include your cover letter and resume when applying online. NO PHONE CALLS! EOE.
Explore St. Louis is the sales and marketing organization responsible for selling and promoting St. Louis as a convention, meeting site, and leisure travel destination. Explore St. Louis manages and operates the America’s Center Complex which includes the Cervantes Convention Center, the Dome at America’s Center, the Ferrara Theatre, and the St. Louis Executive Conference Center.
Diversity, Equity & Inclusion Statement: Explore St. Louis values diversity and we are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition or any other protected characteristic as established by law.
