The Director of Marketing Europe is responsible for contributing to and implementing Insightec’s corporate marketing initiatives across the EMEA region, and for driving execution of priority marketing tactics tailored to local market dynamics. Working closely with cross-functional teams, this role will develop and execute strategic marketing plans that support Insightec’s commercial goals to accelerate the adoption of our MR-guided Focused Ultrasound (MRgFUS) therapies for patients living with movement disorders such as essential tremor and Parkinson’s disease, and neuropathic pain. Success in this role will result in expansion of the installed MRgFUS systems base and growth of recurring revenues from treatment kits and service agreements.
The Director will lead and develop a team of regional marketing professionals to build market awareness, strengthen clinical adoption, and execute data-driven programs that drive sustainable business growth.
Primary Responsibilities
Strategy & Growth
- Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs.
- Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes.
- Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA.
Team Leadership & Development
- Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration.
- Establish clear priorities and performance metrics to ensure alignment with regional and global goals.
- Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing.
Market Development for MRgFUS
- Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions.
- Collaborate with Clinical, Commercial, and Medical Affairs teams to identify and support leading centers of excellence and reference sites.
- Engage with Key Opinion Leaders (KOLs) to advocate for broader clinical and patient access to MRgFUS technologies.
- Work with reimbursement and regulatory stakeholders to support adoption and coverage expansion.
Go-to-Market Execution
- Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools.
- Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints.
Market Intelligence
- Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions.
- Leverage insights to refine marketing programs and influence global product roadmaps.
Cross-Functional & Strategic Collaboration
- Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams.
- Foster strong communication across functions to ensure strategic alignment and coordinated market execution.
KOL & Stakeholder Development
- Establish and strengthen strategic relationships with key opinion leaders, clinical partners, and advocacy groups to drive credibility and influence clinical practice patterns.
Budget & Operations Management
- Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI.
- Manage ERP approvals and compliance with corporate policies.
Requirements
- 10–15 years’ experience in medical device commercial roles, including marketing and/or sales; experience in neurology or neurosurgery preferred.
- Proven leadership experience managing regional marketing teams across diverse markets.
- Demonstrated success in developing and executing market development strategies for complex medical technologies.
- Strong understanding of European healthcare systems, reimbursement structures, and market access dynamics.
- Exceptional interpersonal skills and ability to communicate effectively across functions and cultures.
- Experience developing marketing content, managing multiple initiatives, and building relationships with key customers and experts.
- Fluency in English and at least one additional European language.
- Highly motivated self-starter with a “make things happen” mindset.
- Ability to work independently while achieving aggressive individual and company objectives.
- Willingness to travel (50–70%).
Advantages:
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