Fluke is seeking a Global Product Marketing Manager to help shape and grow its portfolio of premium products. Reporting to the Sr. Manager, Product Marketing, this role partners closely with product teams, regional commercial leaders, and cross-functional marketing teams to bring impactful products and stories to market.
This role is built for a strategic marketer who thrives on turning customer and competitive insights into action and wants to play a role in shaping the future of product marketing at Fluke. You’ll play a key role in influencing product direction, defining compelling positioning, and driving high-quality global launches. Acting as the voice of the customer within marketing, you’ll connect the dots between product, market, and execution to deliver meaningful business results.
Responsibilities:
- Partner closely with Product teams to bring customer, market, and business context into product direction, positioning, and go-to-market decisions.
- Conduct market and customer research to uncover insights into customer needs, decision-making, and competitive dynamics.
- Test and validate concepts, positioning, and messaging using customer insight (e.g., VoC, focus groups, customer interviews) to ensure strong, aligned go-to-market execution.
- Develop clear, differentiated product positioning, value propositions, and core messaging that resonate with target audiences.
- Own and drive go-to-market strategy and execution for new product introductions (NPIs), leveraging standardized frameworks to deliver consistent, high-quality launches across regions.
- Collaborate with cross-functional teams (product management, digital, sales, regional teams) to execute go-to-market plans and campaigns.
- Create and scale global marketing and sales enablement assets (one-pagers, datasheets, web content, etc.) that support adoption and growth.
- Build scalable messaging, assets, and enablement frameworks to support consistent execution and alignment across global teams.
- Define and track key performance metrics for launches, translating insights into actionable recommendations to improve adoption and business outcomes.
- Align priorities and execution across regions (EMEA, APAC, Americas) to ensure cohesive global impact.
- Partner with fellow Product Marketing Managers to share best practices and strengthen overall team capability.
- Continuously test, learn, and optimize based on performance and feedback.
- Experiment and learn quickly from performance insights and feedback.
- Develop and deliver clear, compelling presentations and narratives that influence stakeholders.
- Write high-impact copy optimized for web, SEO, and digital channels in partnership with Content and SEO teams.
- Organize and manage data across multiple systems.
- Manage and organize data across systems to support decision-making and execution.
- Balance multiple priorities and work effectively across global teams and time zones.
- Travel up to 20%.
Minimum Qualifications:
- 5-7+ years of product or technical marketing experience in a B2B organization.
- Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field.
- Broad understanding of various marketing strategies and campaign tactics.
- Ability to interpret data and create data-driven campaign strategies.
- Excellent verbal and written communication skills.
Preferred Qualifications:
- 4+ years of product marketing experience in a B2B organization.
- Experience launching hardware and software products.
- Background in quantitative and qualitative customer research.
- Experience in a global marketing role with regional partners in EMEA, APAC, and the Americas.
- Technical content writing experience.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.
A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
We Are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
