Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.
Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.
**This is a hybrid position that requires 2 days per week in office at our Chicago location**
Syndigo is looking for a strategic, creative, and performance-oriented Content Marketing Manager to help shape and scale our content engine.This role sits within the Communications & Brand team and plays a critical part in defining how our story shows up across channels from thought leadership and LinkedIn to campaigns that directly influence pipeline. The right candidate understands that great B2B content isn't just informative. It's distinctive, insight-driven, and leaves retail and brand leaders wanting more.
HOW WE’LL BE WINNING TOGETHER DAY TO DAY
- Content strategy & planning
- Develop and execute an integrated content strategy aligned to brand, product, and growth priorities — with clear line-of-sight to SaaS metrics: pipeline contribution, free-trial conversion, and customer expansion.
- Partner with Product Marketing, Demand Generation, and Sales to identify high-impact content opportunities across the funnel.
- Build editorial calendars that balance thought leadership, customer storytelling, and performance-driven content.
- Define content formats and channels by audience segment — retailer, brand, and eCommerce — so the right story reaches the right buyer.
- Thought leadership & storytelling
- Develop and write compelling, provocative industry POVs that position Syndigo and execs as distinctive, authoritative voice in commerce and product content.
- Write op-eds, bylines, and LinkedIn content for our executive team that express a genuine perspective, sparks conversation, and builds audience over time.
- Support the PR team with ‘hot takes’ on industry trends to insert a timely point of view on what’s going on in the world of PXM.
- Content creation & writing
- Write and oversee the development of high-quality content: blog posts, customer stories, ebooks, reports, website copy, and campaign narratives.
- Translate complex product capabilities into compelling, accessible stories that speak to real buyer problems.
- Ensure all content reflects a cohesive, differentiated brand voice — consistent across channels and formats.
- Content scaling & distribution
- Develop a content scaling model that extends the reach of core assets, identifying how long-form content, research, and POVs can be repurposed and adapted for social distribution.
- Partner with the social team to brief platform-specific formats and ensure content is built with social amplification in mind from the start.
- Think in systems: establish repeatable frameworks for turning one content investment into multiple formats and touchpoints.
- Amplification & performance
- Optimize content for SEO, GEO, and digital performance to drive organic reach and qualified traffic.
- Partner with Demand Generation to integrate content into campaign and nurture flows that convert.
- Track and report on content performance metrics like engagement, pipeline influence, social reach — and use data to continuously refine strategy.
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 5–8+ years of experience in B2B content marketing, preferably in SaaS or technology.
- Exceptional writing and editing skills — sharp, clear, and free of jargon — with a portfolio that shows range.
- A track record of developing industry POVs and thought leadership that actually get read and shared.
- Ability to think in content systems, building once and distributing across channels, including social.
- Ability to turn complex product or industry topics into stories that resonate with real buyers.
- Familiarity with SaaS business models and how content maps to pipeline stages and customer lifecycle.
- Understanding of SEO, GEO, content analytics, and performance measurement.
- Strong cross-functional instincts and comfortable operating in a matrixed organization with competing priorities.
- Experience in retail technology or brand commerce a plus.
- Thoughtful approach to generative AI: able to accelerate output without sacrificing distinctiveness or voice.
Diversity, Equity & Inclusion
To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
GDPR/CCPA
Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
Syndigo Job Applicant Privacy Notice
At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
