Job Overview:
Eva NYC isseekingaBrandCoordinatorto support growth across our omnichannel business. Reporting to the Brand Manager, this role sits at the intersection of brand strategy, paid media, retail performance, and analytics.
This is a highly cross-functional, data-driven role for someone who is both analytical and curious—comfortable diving into performance data while also contributing to creative testing and brand storytelling. You will play a key role inbringing our paid campaigns to life andtranslating data from media, POS, and consumer channels into actionable insights that drive decision-making across DTC and retail.
While this role supports direct-to-consumer growth through paid media, a significant focus will be on retail performance and broader brand health,making this an ideal opportunity for someone looking to expand beyond channel execution into holistic brand management.
Location: Brooklyn, NY (2-3 days a week onsite)
Salary: $70,000 + bonus
Responsibilities:
Performance Marketing & Paid Media
- Support execution and optimization of paid media campaigns across Meta, Google, TikTok, and emerging platforms
- Partner with agencies to analyze performance andoptimizetoward ROAS and traffic goals
- Collaborate with Creative and Social teams to test and iterate on messaging, formats, and content
- Contribute to a culture of testing and learning across channels
Brand Strategy, Analysis & Insights
- Synthesize data across paid media, POS, social, and competitive sources into clear, actionable insights
- Analyze performance vs. prior periods, forecasts, and benchmarks toidentifygrowth opportunities
- Support development of reporting and presentations for internal stakeholders
Retail & Omnichannel Performance
- Connect paid media and marketing efforts to retail outcomes, helping inform go-to-market strategies
- Support reporting across both DTC and retail channels toprovidea holistic view of performance
Consumer Engagement & Content Performance
- Analyze performance across organic social, influencers, and content platforms
- Evaluate engagement metrics and content effectiveness to inform creative and media strategies
- Helpidentifyopportunities to drive awareness, traffic, and conversion across the funnel
Innovation & Cross-Functional Execution
- Support innovation and new product initiatives through research, competitive analysis, and performance insights
- Contribute to brand calendar planning across launches, campaigns, and retail moments
- Collaborate cross-functionally with Ecommerce, Sales, Creative, and Analytics to ensure aligned execution
Requirements:
- 1-3years of experience in performance marketing, brand, analytics, or related roles within beauty, CPG, or DTC
- Strongunderstanding of paid media channels (Meta, TikTok, Search); hands-on experience preferred
- Highly analytical with strong Excelskills and ability to translate data into insights
- Curious, proactive, and eager to test, learn, and grow across both brand and performance marketing
- Comfortable working in an omnichannel environment spanning DTC and retail
- Experience with beauty retailers (i.e.Ulta) is a plus
- Experience working cross-functionally with agencies, creative, sales, and product teams
- Strong communicationskills and ability to present insights clearly
- Passion for beauty, haircare, and consumer brands
Ready to apply?
Please click the link that will bring you to our careers page. Submit your resume and a member of our team will be in touch as soon as they have had a chance to review.
