About this Position
As a Senior
Media Strategy & Retail Media Analyst, you will support the Regional High
Growth Media Team on driving Retail Media and media strategy initiatives across
markets. our work will focus on translating media, commerce, and audience data
into actionable recommendations, strengthening Retail Media effectiveness, and
supporting data-driven investment and activation decisions across brands,
retailers, and digital channels.
What you´ll do
- Support Retail Media acceleration across all markets.
- Analyze Retail Media and campaign performance data to identify learnings, optimization opportunities, and actionable insights.
- Create reports and budget analyses to support retail media effectiveness and investment discussions.
- Collaborate with local markets, media agencies, eCommerce, and analytics teams on reporting and best practice sharing.
- Support the rollout and implementation of Retail Media guidelines, frameworks, and activation approaches across brands and markets.
- Monitor Retail Media trends, retailer capabilities, and platform developments to support innovation and continuous improvement initiatives.
- Support audience segmentation and activation initiatives in collaboration with media, and marketing teams.
- Support test-and-learn and experimentation initiatives across campaigns to identify optimization opportunities and scalable learnings.
What makes you a good fit
- At least 3 years of working
experience in media planning, digital media, eCommerce, digital marketing or
related fields
- Proven experience with digital media
platforms such as Meta Ads Manager, Google Ads, Amazon Ads.
- Very good knowledge of MS Office -
e.g. MS Excel and MS PowerPoint
- Fluent English language skills
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model and up to 30 days per year for remote work abroad
- Diverse national and international growth opportunities
- Globally applicable well-being standards, including health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- 13th salary, incentives
- Cafeteria benefit system, Multisport card
- Henkel shop and Henkel nursery school
- Extra paid days off for special events, referral and relocation bonus
Minimum salary: 1600EUR gross (Of course, an overpayment is possible depending on the respective training, qualification and professional experience. The gross salary is based on these aforementioned criteria and is finally determined after the personal interview).
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
