Marketing Manager – London + National
Department: Marketing
Reports to: Head of Regional & Online Marketing
Role Type: Maternity cover 12 months
Location: London / Hybrid
Level: Manager / Regional & National Business Partner
Key Stakeholders: London Managing Director, Regional Business Development/Customer Relationship Managers, Head of Data, Digital and Market Intelligence, Head of Brand, Content and PR.
First Intuition (FI) is a fast-growing, innovative education provider committed to delivering outstanding learning experiences. At FI, our commitment to excellence is driven by our core driving principle of putting people first. We take pride in nurturing talent, fostering growth, and providing unparalleled support to our students, clients, and team members, ensuring they can thrive personally and professionally.
Our success is due to our approach to training and our links with businesses. We work closely with organisations to precisely understand their needs and incorporate these into innovative course designs, where the interaction with students is tailored, personal and reflects their specific circumstances. This approach has led to First Intuition being awarded an ‘Outstanding’ rating by Ofsted.
Role Summary
The Marketing Manager - London + National manages the marketing strategy and execution for London campuses and national client accounts. This role combines local market activation with national strategic partnership marketing, ensuring B2B2C growth plans are delivered with excellence, grounded in insights and aligned to the national marketing strategy.
Key Responsibilities
London Regional Marketing
- Act as the marketing business partner to the London managing director and centre heads, becoming their key marketing point of contact.
- Develop and deliver the marketing plan for the London region, ensuring strong local brand presence and learner and client engagement.
- Adapt national & regional campaigns for local audiences using market insight, competitor intelligence and sales needs.
- Influence commercial planning, pipeline priorities and local go to market activity.
- Ensure brand consistency across all local touchpoints.
National Account Marketing
- Act as the marketing business partner to the national client team, becoming their key marketing point of contact.
- Partner with national customer relationship management leads to design and execute sector specific one-to-many marketing programmes.
- Working with the wider regional, national and online marketing team, develop tailored content, campaigns and events that support client acquisition and retention, ensuring relevancy for national clients.
Cross Functional Collaboration
- Work closely with the wider marketing teams to deploy high performing national marketing activity.
- Work closely with fellow regional marketing leads to ensure consistency and shared learning, alongside optimising shared and scaleable resources.
- Support central teams by providing regional insight and customer perspectives.
Campaign Management
- Deliver integrated campaigns across digital, events, outreach and local partnerships.
- Work closely with the central marketing team to ensure timely execution quality, targeting and optimisation.
- Manage marketing budget, ensuring effective investment.
Performance & Accountability
- Report on both London and national marketing performance, identifying gaps and opportunities for improvement.
- Track performance, provide clear reporting, and recommend optimisation based on insight.
- Monitor competitor activity across the region.
Skills, Experience & Attributes
- Experience in regional or multisite marketing.
- Strong ability to translate strategy into actionable plans and implement.
- Excellent relationship building skills.
- Strong project management and organisational skills.
- Comfortable working autonomously while contributing to a shared national approach.
Benefits
- 30 days’ annual leave plus bank holidays
- 3 FI Days per year
- Flexible-working positive employer with a range of family-friendly policies
- Employee Assistance Programme: 24-hour confidential access to counselling and support services
- Competitive Pension
- Private Medical Insurance
- Training and development opportunities
- Long term career prospects in a growing company
- Employee perks including a range of discounts to suit your lifestyle
We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974. All staff are expected to share this commitment and adhere to our Safeguarding and Prevent Policy, which can be viewed here.
First Intuition does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
