Your mission

The Creative Lead is pivotal in shaping and executing CALM's overarching creative vision. Our mission is to cultivate a culture where everyone understands, and feels willing and able to prevent suicide for themselves and others. So, this role is responsible for ensuring all creative content resonates with our audiences, and impactfully communicates our mission to prevent suicide. By leading creative output across all campaigns, projects, partnerships, and fundraising initiatives, the Creative Lead is central to driving significant attitudinal and behaviour change. You’ll be proactive and hands-on: willing to roll up your sleeves and engage deeply with all aspects of the role. You’ll collaborate closely with the Studio team to maintain brand guardianship and foster creative innovation. This is a unique opportunity for a dedicated and innovative Creative Lead to take our award-winning brand to the next level.

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Responsibilities

Brand and creative

Create impactful and effective work that inspires and engages both supported and supporter audiences, helping to normalise suicide prevention and ultimately save lives.
Act as a creative champion, providing creative counsel and working with the Marketing Leadership Team to ensure consistency and resonance, across tone of voice and look and feel.
Act as an integral creative partner in the development and execution of major agency-led campaigns, providing brand guardianship input and CALM-first thinking.
Lead the conceptualisation of new ideas across MarComms activity, translating strategic goals into impactful creative that drives attitudinal and behaviour change.
Manage agency creative approaches, reviewing all ideas against strategic objectives, team resources, and timeliness.
Generate self-initiated ideas for potential CALM campaigns and content.
Ensure all content is created in line with the MarComms measurement framework, applying a test and learn approach to output.

Content

Lead content on agreed projects in collaboration with the Studio team, using expert copywriting skills to deliver high-quality, SEO-optimised copy across a range of formats, including website content, social, reactive statements, and e-mail.
Actively contribute to editorial ideation sessions to drive CALM’s own editorial agenda (informed by organisational mission and vision), contributing to CALM’s overarching editorial strategy.
Brief and edit content to internal and external creators.

Your profile

Competencies

Exceptional creative conceptualisation and strategic thinking skills, with the ability to translate goals into relatable and impactful content.
Exceptional copywriting skills: using creative copy as a vehicle for driving support, income, and service use.
Strong brand guardianship expertise to ensure consistency across all creative output, specifically tone of voice.
Proven ability to act as a creative champion, offering support and counsel to colleagues and partners.
Champions insight, using it as a springboard for creativity, to ensure concepts and content resonate and emotionally connect with our audiences, with impact.
Expertise in content creation, specifically copywriting and delivering SEO-optimised materials across various platforms.
Familiarity with measurement frameworks and a 'test and learn' approach to creative output for continuous improvement.

Experience

Experience in defining and delivering a creative vision for an organisation or major brand.
Demonstrable experience working as an integral partner on major agency-led campaigns, including providing brand and content input.
Proven track record in leading the conceptualisation and execution of new, impactful creative ideas across multi-channel marketing and communications activities.
Experience in delivering long and short-form creative output across various formats, including campaigns, projects, partnerships, and fundraising initiatives.
Proven ability to manage the delivery of inspiring creative projects within defined timelines and budget.

Why work for us?

Reports to: Head of Brand Marketing

Contract: Permanent

Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight

Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.

Salary: £50-55k per annum

A work environment that values creativity, personal growth and collaboration.

Applications for this role close on Sunday 14th June at midnight.

Why us?

Right to work in the UK

About us

We're the Campaign Against Living Miserably (CALM) - a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK.

We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice.

We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.

We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.

CALM (Campaign Against Living Miserably)

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