Develop and implement integrated marketing strategies that support business growth and brand positioning.
Partner with executive leadership to align marketing objectives with overall corporate goals.
Lead annual and quarterly marketing planning processes, including forecasting, budgeting, and performance measurement.
Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation.
Translate insights into actionable strategies for segmentation, targeting, and positioning.
Oversee the design and execution of multi-channel marketing campaigns (digital, brand, content, events, partnerships).
Define KPIs, track performance, and optimize campaigns based on data-driven insights.
Manage agency and vendor relationships to ensure strategic alignment and ROI.
Work closely with Product, Sales, and Finance teams to ensure marketing strategies support business development and product growth.
Drive alignment between brand messaging, product positioning, and customer experience.
Champion continuous improvement and the adoption of new marketing tools, technologies, and best practices.
