Media Buyer / Creative Strategist

Sweat Pants Agency • Full-time • Remote (London, Ontario, Canada) • 15h ago

Media buying has changed.

In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next.

At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands.

This role is for someone who can run paid media and also think like a marketer.

You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works.

If you've built or scaled your own eCommerce brand, we want to hear from you.

If you love following SOPs and repeating the same campaign structure forever, this is not the job.

If you love thinking, testing, and building frameworks that win, keep reading.

What You'll Do

Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
Manage ad budgets ranging from $30k / mo to $1m / mo per client
Diagnose the full funnel — spot whether issues are creative, offer, or conversion
Communicate clearly with clients — present results, plans, and next steps
Work with UGC creators — source talent, write scripts, direct content when needed

You're A Great Fit If...

You have hands-on experience scaling eCommerce brands:

You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
Bonus: You've built/operated your own Shopify store or eComm brand

You understand creative is the lever:

You can pull insights from reviews, competitor ads, and comments to generate new angles
You've written UGC scripts or creative briefs
You can work with editors to create winning ad variations
Video editing or design skills are a plus

You're a strategist, not a robot: