Job Description
TheSenior Manager,Product Marketingis a senior individual contributor and player-coach, responsible for owning critical product marketing initiatives while mentoring and supporting a small team of product marketers.This role owns product positioning, messaging, GTM launches, and sales enablement in close partnership with Product, Sales, and Marketing.
Reporting to the VP of Arc XP Marketing, thisrolepartners closely with Product, Sales,Partners,Customer Success, and Marketing to translate customer and market insights into compelling narratives, scalable GTM programs, and measurable business results.In this role, product marketing is a key driver of revenue growth, adoption, and customer expansion.
This roleoperateswith a high degree of autonomy while aligning closely with senior marketing and product leadership.
What Motivates You:
Owning outcomes across the product lifecycle, from positioning and launches to adoption, expansion, and revenue impact.
Thriving in complex, cross-functional environments and bringing clarity, structure, and momentum to evolving products and markets.
How You'll Support the Mission
Shape and evolve Arc XP’s AI narrative, helping customers and the market understand the value, trust, and outcomes of AI-driven capabilities within the platform.
Lead end-to-end go-to-market strategy for new products and major enhancements, including positioning, launch planning, cross-functional alignment, and measurement.
Define and evolve positioning, messaging, and narrative across buyer personas, industries, and regions, ensuring consistency across customer touchpoints.
Serve as the voice of the market and customer, synthesizing insights from customers, sales, partners, and analysts to inform product strategy and investment decisions.
Collaborate with Demand Gen, Brand, Content, and Growth teams to integrate product messaging into campaigns that drive pipeline and expansion.
Define and track success metrics for launches and GTM initiatives, including pipeline influence, adoption, sales effectiveness, andcontributions to retention andanalyst engagement.
Skills and Experience You' Bring
Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness,adoption,or pipeline growth
Comfortable operating cross-functionally with Sales,Partners, Customer Success,Product, and Engineering to align market strategy with execution
Outstanding communication skills - ability to work across teams and communicatemarketing goals/results at a team, executive, and company level, both internally and externally
Ability to adapt to changing deadlines, emerging needs, policy changes, and thevariety ofnuances that can happen in product development
AI & Platform Storytelling– Experience positioning AI-driven and platform-based offerings, balancing innovation, trust, and business value.
Compensation and Benefits
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
Competitive medical, dental and vision coverage
Company-paid pension and 401(k) match
Three weeks of vacation and up to three weeks of paid sick leave
Nine paid holidays and two personal days
20 weeks paid parental leave for any new parent
Robust mental health resources
Backup care and caregiver concierge services
Gender affirming services
Pet insurance
Free Post digital subscription
Leadership and career development program
Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status
The salary range for this position is:
$91,800 - $153,000 Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
