About the role
We’re looking for a strategic,data driven Senior Product Marketing Manager to join our JustGiving team on a 12-month maternity cover.
You will help shape how our products are positioned, communicated, and adopted across both B2B and B2C audiences. Partnering closely with another our Junior Product Marketing Manager and workingcrossfunctionallywith Product, Sales, Customer Success, and Brand,you’llplay a critical role in driving cleargo-to-marketstrategy, customer value, andlong-termgrowth.
This role is well suited to ahands-on,big picturemarketer who enjoys influencing strategy, building trusted partnerships, and using insight to make a meaningful impact for the social good organisations we support.
Define and evolve product positioning and messaging that clearly communicates customer value across priority segments
Leadgo-to-marketstrategy for launches and major enhancements, partnering closely with Product and Commercial teams to drive adoption
Equip Sales with the tools, content, and training needed to effectively communicate product value and grow andretainour customer base
Work closely with Product Management, Partnerships, and Customer Success to ensure alignment on product roadmaps, customer needs, and growth opportunities
Providemarket, customer, and competitive insight that informs product direction and strategic decision making
Extensive experience in product marketing, with a strongtrack recordof leading complex,high impactinitiatives
Proven ability to influence product and commercial strategy through insight, data, and storytelling
Strong analytical capability, with confidence translating data into clear recommendations and actions
Experience workingcrossfunctionallyinfastmoving,growth-orientedenvironments
Clear, inclusive communicator with the ability to engage diverse stakeholders and audiences
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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
