Interested in leading Acquisition Marketing for Amazon Credit Cards? Amazon Payments is seeking an experienced, results-driven Head of Acquisition to own and scale the acquisition product marketing strategy for the co-branded and private label credit card programs. This role will serve as the single-threaded owner of acquisition marketing — architecting the vision and strategy across the full acquisition funnel, and building, developing, and leading a high-performing team of marketers to deliver measurable growth at scale.
This is a high-visibility manager role that requires product marketing expertise, strong analytical capabilities, and the ability to connect marketing investments directly to customer and business outcomes. The successful candidate will be a blended balance of strategic leader, team builder, innovative thinker, and analyst — equally comfortable setting long-term vision, coaching and developing talent, and diving deep into tactical execution.
The Acquisition team owns end-to-end acquisition marketing strategy, execution, and optimization — translating business objectives into high-impact, multi-channel campaigns that accelerate customer acquisition and drive full-funnel impact. The team owns the acquisition marketing roadmap for Amazon Payments credit cards, developing comprehensive go-to-market plans and communication strategies that engage customers at every point along the acquisition journey. As the manager, this role will define team structure, set performance expectations, attract and retain top marketing talent, and create an environment where team members grow their careers while delivering exceptional results.
This role requires strong cross-functional collaboration skills and the ability to influence senior stakeholders autonomously. The Head of Acquisition will partner closely with Product, Data Science, Finance, Design, PR and Legal, as well as manage relationships with external partners. The ideal candidate will bring proven experience managing and scaling marketing organizations — including hiring, developing, and retaining high-performing marketers — a deep understanding of consumer marketing and a track record of building and executing go-to-market strategies in fast-paced, ambiguous environments. They will possess exemplary written and oral communication skills and the ability to earn trust with and advise senior leadership.
Key job responsibilities
* Team Leadership & Development — Lead and develop a highly effective acquisition product marketing team, fostering high performance, developing talent, and building functional capabilities and roadmaps that deliver results.
* Acquisition Strategy & Vision — Define, launch, and continuously optimize multi-channel acquisition strategies and go-to-market plans to meet ambitious quarterly and annual growth targets for private label and co-branded credit cards.
* Go-to-Market Management— Oversee the development and launch of go-to-market plans for all new products and acquisition programs, ensuring execution excellence across the full campaign lifecycle.
* Cross-Functional Collaboration — Collaborate with a broad group of cross-functional partners — including Product, Tech, Legal, Design and other Amazon marketing organizations — to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work.
* Performance & Measurement — Own performance against customer acquisition and efficiency goals, setting channel priorities, budgets, testing agendas, and execution standards. Guide the team to track, measure, and analyze campaign performance — using data-driven insights to inform decisions and report results to business leadership.
* Strategic Communications — Present strategic recommendations in cross-functional leadership forums to secure alignment at all levels. Lead the development of written communications including leadership presentations, campaign recaps, and marketing strategy for new programs or initiatives.
* Innovation & Experimentation — Bring fresh, creative, big-idea thinking for how to drive traffic and grow the acquisition funnel. Continually experiment and introduce new approaches to marketing that acquire customers in innovative ways.
* Stakeholder Alignment — Work closely with leadership on marketing and communications strategies, ensuring alignment with business objectives. Build relationships with cross-functional stakeholders and deliver on shared business goals.
Basic Qualifications:
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
- 4+ years of hiring, leading and developing teams experience
- Experience influencing senior leaders/stakeholders
- Experience managing cross-functional projects and initiatives
- Ability to balance big-picture strategy with operational depth — comfortable diving into channel performance, testing frameworks, and systems architecture
- Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale
Preferred Qualifications:
- Experience in e-commerce, digital products or entertainment industries
- Master's degree
- Knowledge of product experimentation (A/B testing)
- Experience in fintech or the financial services industry
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, SEATTLE - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 157,100.00 - 212,600.00 USD annually
